Long gone are the days when brand promotion and advertising were confined to the big brands, with the introduction of an array of creative strategy in advertising, the doors are open even to small and medium sized businesses. But if you are new to the advertising scenario, finding the correct ad option could be pretty overwhelming. But worry not, The Media Ant is here to help.
Our blog on creative strategy in advertising has detailed information about the platforms that you can avail if you are looking to target audiences on a city-level.
1. Radio Advertising
With an increasing number of private vehicles and cabs plying on the busy roads of the cities, listeners spend a considerable amount of time listening to radio channels.
Radio channels are no longer limited to playing music only. They have emerged as people’s local guides in the city.
Hence, promoting an event on radio channels (especially through RJ Mentions or Contests, etc) would bring desired results.
Minimum Advertising Budget: INR 30,000
2. Advertising in Little Black Book
Little Black Book is a website/app that acts as a local guide on topics like travel, shopping, food, events, lifestyle, etc. Advertising on LBB would help brands meet their right audience.
Minimum Advertising Budget: INR 60,000
3. Advertising in Audio OTT
Indians have a high affinity for audio OTT platforms. An average Indian audio OTT user spends about 21.5 hours per week on audio OTT as compared to 17 hours.
Owing to the high engagement rate, advertising on audio OTT platforms is a unique way to reach out to the audience.
Not only banner ads but audio jingles are also popular on audio OTTs. You can check out the advertising rates for Wynk, Saavn, and Gaana.
Minimum Advertising Budget: INR 60,000
4. Advertising in Video OTT
There is no data required to back the fact that video OTT platforms have grown to a tremendous size. From Hotstar to Jio Apps, cheap Internet data has helped video OTTs to reach out to every household. Not only the popularity, the advanced targeting options that video OTTs have like genre targeting. Some of the popular video OTT platforms are Hotstar, SonyLiv, Zee5 and Voot.
Minimum Advertising Budget: INR 10,000
5. Advertising in Swiggy
Swiggy, the popular food delivery app also offers advertising options to brands. Their order tracking page where most of the users spend considerable time has ad spaces where brands can place visually appealing ads about their events.
Minimum Advertising Budget: INR 60,000
6. Cab Branding
A type of transit advertising, cab branding is a very attractive and premium advertising medium. With the rise of usage of Ola and Uber, there are thousands of cabs plying on the city streets. Due to high traffic, people spend a significant amount of time on the road hence making cab branding a preferred advertising medium to promote events.
Minimum Advertising Budget: INR 3 Lakh
7. Newspaper Advertising
Newspaper advertising is one of the most popular advertising media for city-level targeting owing to audience reach and authenticity. Events are usually covered in the daily supplements of the newspapers.
Minimum Advertising Budget: INR 1 Lakh
Summarizing the above-mentioned advertising media in one table:
Use Transit Advertising Media for Better Targeting
Based on the discussions in this article, the following is a summary of all the transit advertising options:
Based on the summary above and past campaign executions, the following is a list of the most popular categories and the best advertising media for them.
Let us know if you liked the article by
rating it. In case you have feedback or would like to know, write to us at Help@TheMediaAnt.com.
With more than 450 million smartphone users in India which is slated to double by 2022, app downloads are on the rise.
The first quarter of 2019 witnessed 4.5 billion app installs in India, the highest in the world. An average Indian spends close to 3 hours on their smartphone and has about 78 apps on their phone (source).
In a recently concluded survey by InMobi about Indian Festive Shoppers, 1/3 Indians are going to use their smartphones throughout their shopping journey this festive season.
It means it’s imperative for brands to stay connected with the audience and keep them engaged. And there is no better way than in-app advertising.
We all know about the advertising prowess that popular apps like Hotstar, Inshorts, Daily Hunt, Tinder offer. In this article, we would like to discuss our not-so-popular yet powerful apps for advertising. (Source: The Media Ant’s Internal Data)
Unique Advertising Ideas to Help you Boost your Brand
Did you find any similarity between the above mentioned apps? Yes, you got it right. All of the above apps are used on a daily basis. This describes the very high level of reach, engagement, and clicks that advertisers achieve using these apps for advertising. Talking of unique advertising ideas, here are 7 other daily apps that are very popular in terms of usage but not in terms of advertising. We have tried to do a comparison between the platforms and the following are the results:
(Disclaimer: Following are our suggestions based on audience preference and internal data. To know if the following media are good for your brand, write to us for a detailed plan)
Source: Similarweb
In-App Advertising: Comparison on the basis of demographics
In-App Advertising: Comparison on the basis of targeting options
In-App Advertising: Comparison on the basis of ad types supported
Popular Digital Platforms Insights
- Snapchat is very popular among youngsters in metro cities. It is mostly known for its photo filters and vibrant images. Hence, it can be a very good option for advertising for brands targeting young audience and having aesthetically rich creatives like fashion, travel, education, and gaming.
- Jio Apps are very popular across cities and across age groups, making it a very popular choice for mass targeting. The ability of appographic targeting makes Jio Apps suitable for advertising to particular interest groups.
- Truecaller is another popular app among the young audience that’s being used in the metro cities. Truecaller has some highly accurate cohorts that can be used to do interest-based targeting.
- Ola is used by premium audiences in metro cities. It offers predefined cohorts like airport and apartment targeting which makes it apt for advertising of high-ticket items like financial investments, luxury brands, real estate, etc.
- Swiggy is mostly used by young and premium audiences in metro and tier 1 cities. Though there are not a lot of targeting options, the ad placement is an attractive one and can be used for brand awareness campaigns for youth-centric products like apps, travel, fashion, etc.
- App Locker is another app popular among the youth and has a high level of engagement.
With more than 450 million smartphone users in India which is slated to double by 2022, app downloads are on the rise.
The first quarter of 2019 witnessed 4.5 billion app installs in India, the highest in the world. An average Indian spends close to 3 hours on their smartphone and has about 78 apps on their phone (source).
In a recently concluded survey by InMobi about Indian Festive Shoppers, 1/3 Indians are going to use their smartphones throughout their shopping journey this festive season.
It means it’s imperative for brands to stay connected with the audience and keep them engaged. And there is no better way than in-app advertising.
We all know about the advertising prowess that popular apps like Hotstar, Inshorts, Daily Hunt, Tinder offer. In this article, we would like to discuss our not-so-popular yet powerful apps for advertising. (Source: The Media Ant’s Internal Data)
The popularity of Quora is on the rise in India. It’s one of the few platforms that offer text ads based on keywords/context. People visit Quora for knowledge sharing making it apt for brands into finance, education, tech, etc.
Best Creative Advertising Agency
The Media Ant is one of the best media agency that helps small and medium sized businesses to implement unique advertising strategies and place their ads in the media option of their choice.
You can also select various targeting parameters while using when you visit The Media Ant website. This can be done by saving the media option to the bag and accessing it there.
You will find various advertising option to place you creative ads from where you can pick the most suitable one.
You can also check the best-discounted rate for your selected volume. However, the ad costs are very effective and are ideal for big brands as well as small ones.
This is because you can run nationwide campaigns, the campaigns can target a large group of customers.
