Jio Saavn is the largest digital music streaming service for South Asians globally. It is a revolutionary streaming music service reinventing how people listen and share music, in India and around the world. Jio Saavn has a wide variety of music and podcasts available on its platform along with originals.Get all media options & best rates for Saavn App through The Media Ant.

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Media Options in Jio Saavn Include the following -

1. Audio Ads - Jio Saavn being an Audio OTT offers integrated audio ads. Saavn supports up to 20 seconds of audio as ads. There are 2 types of ads available on Jio Saavn, an Audio + single companion banner, and an Audio + 5 companion banners. Audio+ Companion Banner is when a banner is displayed on the screen while the ad plays. This banner is clickable. However, the user will only be able to see the banner if they open up the app when the audio ad is playing. As for the second type of Audio Ad, Audio+ 5 Companion banners, Here, once the user has heard the ad, all the 5 banner spaces on Jio Saavn are blocked for the advertiser's ads for the next 15 minutes. This helps in ensuring that the messages reach the user and drives higher CTRs too. 

2. Video Ads - Jio Saavn supports video up to 1 min, skippable at 20 seconds. These ads play between the music/podcasts. Vertical and horizontal videos are supported. 

3. Masthead Banners - Jio Saavn has Masthead banner property which is essentially the first piece of content that a user sees on the homepage. This is a click enabled property that supports JPG, GIFs and Carousel. 

4. Banners -  Jio Saavn has 2 types of banner properties available, standard banners and interstitial banners. Banners of various sizes are used to deliver impressions for the standard banner option. Interstitial banners cover the entire screen and offer a high viewability to the user. 
5. Customized playlists and logo integrations - Jio Saavn can create customised playlists for the brand, integrated logo for existing playlists and offers options for customised branding on the platform. 

Jio Saavn provides a unique opportunity for brands to reach a variety of audiences. Some of which include - 

1. Brands that have found success on Radio advertising 

2. Brands trying to reach a digital-first audience 

3. Recently launched brands looking to build brand awareness 

4. Brands related to entertainment and music 

5. Brands that appeal to the masses 

How Filters help in targeting the audience?

1. Geo-Targeting -  One can target the audience by their city or state

2. Language and Content - One can target the audience by which language songs they are listening to

3. Playlist - One can target the audience by the playlist they are listening to

4. Operating System - One can target the audience by their operating system

5. Time Band - One can target the audience based upon the time band.

6. Frequent Traveler - One can target the audience who are frequent travelers. This can be done by using the Ip address of the device. e.g. if somebody is traveling to a few cities in a month, that will be considered as a frequent traveler

7. Gender Targeting -  One can target the audience according to their gender. This can be done for those audiences who are logged in to Saavn app via their Facebook account.

8. Handset Models and Cost - One can target the audience according to the handset they are using. This can be done by using the Ip address of the device

9. Fitness Enthusiast  - One can target the audience according to the music streamed during workouts.

10. Age Targeting -  One can target the audience according to their age.  This can be done for those audiences who are logged in to Saavn app via their Facebook account.

Step 1: Select Variables: Media Option, Placement Page, Dimension, Pricing Unit, Campaign Duration and Campaign Start Date.

In case you need any help with planning, please write to help@TheMediaAnt.com

Step 2: Email the filled table to help@TheMediaAnt.com or Create Package online at The Media Ant.

Step 3: We will check the ad space availability and prevailing discount at the time of booking.

Step 4: Upon confirmation of availability from our end, you need to submit the artwork and make the payment.

When the campaign is live, you will get a link from where you can track the ad delivery.

After the completion of campaign, a Doubleclick (DSP) Report will be shared with you.

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