Jio Saavn is the largest digital music streaming service for South Asians globally. It is a revolutionary streaming music service reinventing how people listen and share music, in India and around the world. Jio Saavn has a wide variety of music and podcasts available on its platform along with originals.Get all media options & best rates for Saavn App through The Media Ant.

Top Cities Reach

Active Users in Metros

Traffic Distribution - Region

Demographics - Gender

Demographics - Age

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Steps in Execution

Why advertise on Jio Saavn?

Jio Saavn was named one of the most innovative brands by Fast Company. Jio Saavn offers the perfect opportunity to reach the right target audience. The following are the most noteworthy points about the same -

1. 80% of the users on Jio Saavn are under the age of 35. This audience demographic is perfect for digital-first brands as well as brands targeting young adults and the new age decision-makers.
2. Jio Saavn has a unique proposition of being able to reach Tier 2 and Tier 3 cities in India. This is feasible due to the collaboration with Jio by Reliance Industries. This largely untapped market is now a regular user on Jio Saavn with 31% of the streaming being in regional languages. This is perfect for brands that are trying to widen their reach to Tier 2 and Tier 3 cities.
3. Jio Saavn boasts a highly engaged audience with an average usage of 44 mins per session on the app. This is probably one of the highest usage times across all apps in the country.

Media Options in Jio Saavn Include the following -

1. Audio Ads - Jio Saavn being an Audio OTT offers integrated audio ads. Saavn supports up to 20 seconds of audio as ads. There are 2 types of ads available on Jio Saavn, an Audio + single companion banner, and an Audio + 5 companion banners. Audio+ Companion Banner is when a banner is displayed on the screen while the ad plays. This banner is clickable. However, the user will only be able to see the banner if they open up the app when the audio ad is playing. As for the second type of Audio Ad, Audio+ 5 Companion banners, Here, once the user has heard the ad, all the 5 banner spaces on Jio Saavn are blocked for the advertiser's ads for the next 15 minutes. This helps in ensuring that the messages reach the user and drives higher CTRs too. 

2. Video Ads - Jio Saavn supports video up to 1 min, skippable at 20 seconds. These ads play between the music/podcasts. Vertical and horizontal videos are supported. 

3. Masthead Banners - Jio Saavn has Masthead banner property which is essentially the first piece of content that a user sees on the homepage. This is a click-enabled property that supports JPG, GIFs, and Carousel. 

4. Banners -  Jio Saavn has 2 types of banner properties available, standard banners and interstitial banners. Banners of various sizes are used to deliver impressions for the standard banner option. Interstitial banners cover the entire screen and offer a high viewability to the user. 
5. Customized playlists and logo integrations - Jio Saavn can create customized playlists for the brand, integrated logo for existing playlists, and offers options for customized branding on the platform. 

Top Content on Jio Saavn

Who should advertise on Jio Saavn?

Jio Saavn provides a unique opportunity for brands to reach a variety of audiences. Some of which include - 

1. Brands that have found success in Radio advertising 

2. Brands trying to reach a digital-first audience 

3. Recently launched brands looking to build brand awareness 

4. Brands related to entertainment and music 

5. Brands that appeal to the masses 

How Filters help in targeting the audience?

1. Geo-Targeting -  One can target the audience by their city or state

2. Language and Content - One can target the audience by which language songs they are listening to

3. Playlist - One can target the audience by the playlist they are listening to

4. Operating System - One can target the audience by their operating system

5. Time Band - One can target the audience based upon the time band.

6. Frequent Traveler - One can target the audience who are frequent travelers. This can be done by using the Ip address of the device. e.g. if somebody is traveling to a few cities in a month, that will be considered as a frequent traveler

7. Gender Targeting -  One can target the audience according to their gender. This can be done for those audiences who are logged in to Saavn app via their Facebook account.

8. Handset Models and Cost - One can target the audience according to the handset they are using. This can be done by using the Ip address of the device

9. Fitness Enthusiast  - One can target the audience according to the music streamed during workouts.

10. Age Targeting -  One can target the audience according to their age.  This can be done for those audiences who are logged in to Saavn app via their Facebook account.

Top 5 Digital Advertising Platforms in India according to Similarweb Jul-Sep 2021