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Jio Saavn App Advertising Rates

Jio Saavn App Advertising Rates

Jio Saavn App Advertising Rates

24.9M

Monthly Users

App

Medium

About Jio Saavn App Advertising Rates

JioSaavn is India's largest audio streaming platform that provides audio services in various regional and English languages. Initially founded as Saavn, the platform merged with JioMusic on March 23, 2018.With over 24.9M monthly active users, Jio Saavn has a large reach having an interactive user interface making it a good option for advertisers. Jio Saavn App Advertisement helps companies in bringing new traffic to their website and can be used to promote their products or services in order to gain visibility, recognition, and attention from consumers.Through personalization, the Jio Saavn app Advertisement targets consumers based on their interests using innovative targeting techniques. 

Key Insights

Pages per Visit

1.91

Pricing Model

CPM, Fixed

Bid Type

Managed

App Store Rating

4.3

Language

Hindi

Categories

Music

Top Choice

Popular

Audio

Rack Rate

₹ 0.055 / Per Impression

TMA Offer

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Audio Ads are high-impact ads which also include a companion banner ad and CTA that is played along with the content of the platform for a set duration. The mentioned information may not apply to this specific media option, for more details on placing your advertisement on this platform, kindly contact us at help@TheMediaAnt.com or call us at 080-67415510.
Popular

Banner

Rack Rate

₹ 0.132 / Per Impressions

TMA Offer

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Banners Ads are rectangular image ads displayed along with the content on the platform. The mentioned information may not apply to this specific media option, for more details to place your advertisement on this platform, kindly contact us at help@TheMediaAnt.com or call us at 080-67415510.
Premium

Video

Rack Rate

₹ 0.187 / Per Impression

TMA Offer

Login To View

Video Ads are displayed on all pages across the platform are will be played automatically. The mentioned information may not apply to this specific media option, for more details to place your advertisement on this platform, kindly contact us at help@TheMediaAnt.com or call us at 080-67415510.
Premium

Masthead Banner

Rack Rate

₹ 8,80,000 / Per Day

TMA Offer

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Masthead Banners are rectangular images or video ads displayed on the top of the platform's homepage for a total of 24 hours. The mentioned information may not apply to this specific media option, for more details to place your advertisement on this platform, kindly contact us at help@TheMediaAnt.com or call us at 080-67415510.

Other Ad Options

Jio Saavn-Logo Integration Advertising-Option 1
Logo Integration
Unavailable
Jio Saavn- Other Advertising-Option 1
Others
Unavailable

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The Media Ant

Media Demographics & Analytics

Advertisers

1
Onsitego
2
Binomo
3
Osim India
4
Inorbit Mall
5
Cello

User Reach & Demographics

Users % (App Only)

Gender Distribution

Male

Female

82

18

Users in % (Website Only)

Gender Distribution

Male

Female

58

42

Users (App Only)

Age Distribution

in %


18-24

27

25-34

52

35-44

15

45-54

5

55+

1

Users (Website Only)

Age Distribution

in %


18-24

46

15-34

32

35-44

10

45-54

5

55-64

4

65+

3

Users

Average Time Spent

in Min


Per Day

100


Saavn App Advertisement

JioSaavn is India's largest audio streaming platform that provides audio services in various regional and English languages. Initially founded as Saavn, the platform merged with JioMusic on March 23, 2018.

With over 24.9M monthly active users, Jio Saavn has a large reach having an interactive user interface making it a good option for advertisers. Jio Saavn App Advertisement helps companies in bringing new traffic to their website and can be used to promote their products or services in order to gain visibility, recognition, and attention from consumers.

Through personalization, the Jio Saavn app Advertisement targets consumers based on their interests using innovative targeting techniques. 

Types of Jio Saavn Ads

Jio Saavn Ads target consumers based on their interests using futuristic targeting techniques. Jio Saavn Ads uses an interactive user interface having the ability to target consumers based on their interests. There are basically 4 types of Jio Saavn Ads- 

  • Audio ads - Audio Ads are one of the most well-known ad formats in the Jio Saavn App. At the opening of any song or show featuring a full banner, a 20-second skippable after the 5-second audio ad is played.
  • Video ads - Video ads will be in general 15 seconds to 30 seconds long and it is a great way to advertise your business through visuals.
  • Banners - Banners Ads are rectangular image ads displayed along with the content on the platform. 
  • Masthead banners - Masthead Banners are rectangular images or video ads displayed on the top of the platform's homepage for a total of 24 hours. 

 Being one of the largest music streaming platforms in the global market, Jio Saavn Ads will help companies in bringing new traffic to their website. 

As technology advances and people spend more time online than offline, it is essential that brands get creative with their marketing.

Saavn Ads Categories

Some top past advertisers of Saavn App Advertisement include Prime Video, Cadbury, Samsung, Bose, Philips, Oppo, OnePlus, Ford, and more. 

  • Food and Beverage Companies: Companies like Cadbury, Coca-Cola, and more do Saavn App Advertisement to reach the right target audience. With a reach of 100 million people on a monthly basis, the app can be a good option for companies looking to market their products and services to a larger audience.
  • Telecom: Companies like Oppo have been showcasing their products as Saavn Advertising using various innovative ideas. Through personalized use of interface technology, the telecom industry has been creatively using Saavn App Advertisement to build brand awareness. 
  • Consumer Discretionary: OTT platforms like Amazon Prime and others use Saavn App Advertisement to promote new shows and products to users, who are majorly from top-tier metro cities. Based on the preferences of the audience, Jio Saavn Ads are displayed innovatively to the audience. With most of its viewership being of the millennial generation, Saavn App Advertisement is a good platform for such companies to market their products and brands.
  • FMCG: Brands like ITC Ltd, Nestle Ltd, Godrej Consumer Products, and more have used Saavn App Advertisement in the past as a way to revamp their brand image and build brand recognition. Saavn Ads target urban audiences and have consumers who are willing to splurge on good quality products.

Saavn Advertising Effectiveness

The Media Ant provides Jio Saavn Ads for companies who are looking for a large reach for their products and services. Being one of the top music streaming services in India, Jio Saavn Advertising will help the brands in building recognition and revamping their identity as well. Jio Saavn Advertising can be done in collaboration with advertisers in hopes of more innovative and creative content. 

Having a 10x times performance boost, Saavn Ads will help you target the premium affluent users. With personalized content and exclusive podcasts or programs, Saavn App Advertisements can be a good option for users.

Jio Saavn Advertising Rates

Jio Saavn Advertising Rates differ as per the chosen media ad options which will include pre-roll and mid-roll ads, promotional videos, social media posts, and branding tags. Companies can choose from the available options based on their needs and requirements. 

With the advent of new technology like mobile phones and the internet, Jio Saavn Advertising is a great way for businesses to promote their products and services. Nowadays, Jio Saavn Advertising Rates have become more affordable because of many new ad networks that offer flexible pricing models. 

For discounted Jio Saavn Advertising Rates, visit The Media Ant website and select the media option. Jio Saavn Advertising Rates can be found in our “Top Choice” section on “Jio Saavn Advertising” and will include all the digital advertising media options available to you. In the media options section, brands can check relevant ad options and select the media that meets their needs. 

FAQs on Jio Saavn App Advertisement

1) Who Can Do Saavn App Advertisement?

  • Food and Beverage Companies: Companies like Cadbury, Coca-Cola, and more do Saavn App Advertisement to reach the right target audience.
  • Telecom: Companies like Oppo have been showcasing their products at Jio Saavn using various innovative ideas. 
  • Consumer Discretionary: OTT platforms like Amazon Prime and others use Saavn App Advertisement to promote new shows and products to users, who are majorly from top-tier metro cities..
  • FMCG: Brands like ITC Ltd, Nestle Ltd, Godrej Consumer Products, and more have used Saavn App Advertisement in the past as a way to revamp their brand image and build brand recognition. 

JioSaavn for brands is a good advertising option with a wide reach, with over 90% audience being from generation Z.

2) Why Should I Do Saavn App Advertisement?

Jio Saavn Ads are done by companies who are looking for a large reach for their products and services. Being one of the top music streaming services in India, Saavn Ads will help the brands in building recognition and revamping their identity as well.  Jio Saavn Ads can be done in collaboration with advertisers in hopes of more innovative and creative content. 

3) Who Are Saavn App Advertisement Target Audience?

Saavn Ads target audience is mostly urban audiences who have internet access and are aware of the latest trends. With over 90% of their users being from the millennial or gen z generations, Saavn App Advertisements cater to users at both regional, national and international levels. 

  • The majority of listeners of Saavn Ads, i.e. 79% are users who are engaged in driving, workout, working, sports, commuting, and more.
  • Around 82% of listeners of Saavn App Advertisement are males, and the rest 18% are females.
  • Around 52% of Saavn App Advertisement listeners belong to the age group between 25 - 34 years.
  • Around 46% of Saavn App Advertisement listeners belong to the age group between 18 - 24 years.

4) How do I advertise on Jiosaavn?

Brands can book slots for Saavn Ads by visiting the official website of The Media Ant. Companies can pick and choose their media ad options by logging into the website, selecting their ad option, and customizing it in the bag. 

Having a solid fanbase, Saavn Ads will provide brands and companies with a mass target audience. With a wide viewership, Saavn App Advertisement is suitable for most companies and brands looking to launch new products, revamp their brand image and increase their brand awareness.

 

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