Paper Boat Digital Case Study
Paper Boat’s Digital Campaign to increase sales The Product Paper Boat is a brand of traditional Indian beverages and foods produced and marketed by Hector…
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Top 10 List of Radio Stations in India 2024
Radio has been cherished as a primary source of entertainment and communication, enduring even in the age of television. Today, they remain a beloved medium…
Top 10 Online Advertising Platforms for the Festive Season 2022
After two difficult years of the pandemic, the advertisers, brands and even the consumers in India are gearing up for the festive season. A survey…
Auto Rickshaw Advertising Cost
The most popular kind of transit advertising in the country, Auto Rickshaw Advertising is when ads are pasted on the body of auto rickshaws to…
Headlines: Top Media and Ad News in India for the Week (25th July – 31st July, 2022)
The popular mobile game BGMI, created by gaming studio Ktafton, has recently been pulled from Apple and Android app stores. Krafton has said they are…
Healthcare Ad on Radio and Its Advantages
As per UNESCO, one such medium that continues to hold its position as one of the most trusted and used mediums in the world. The…
Case Study: How OK Credit Drove 80k+ App Installs Through Hotstar Advertising
Brand Introduction Founded in the year 2017, OK Credit is a mobile based app-solution for small and medium sized business owners to maintain and record…
Headlines: Top Media and Ad News in India for the Week (18th July – 24th July, 2022)
Sudhir Chaudhary’s show ‘Black & White’ has been launched on Aaj Tak and is expected to gain viewership. Because the programme is going on air…
Top 10 Ad Options for Advertising in IPL 2023
The high-octane drama is back and it has already created a buzz around cricket lovers as well as the advertisers. You guessed it right we…
Headlines: Top Media and Ad News In India For The Week (11th July – 17th July, 2022)
As per BARC, the reach of All India TV has dropped from the peak of 94% in 2018 to 82% in 2021. The overall viewership,…