Media Trivia: Based on Festive Season Indian Ads
The festive period is back in full blast and this time we are back to advertising basics by returning to a more celebratory mood. Since…
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Top 5 Thought Provoking Festive Ads That Shone The Brightest
Celebrations are in the air, and you can almost smell the festive season arriving. The arrival of the festive season becomes even more evident as…
Headlines: Top Media and Ad News in India for the Week (29th August – 4th September, 2022)
Star Sports witnessed a 95% increase in reach for the first 2 weeks of the Premier League as compared to the previous season. The opening…
Top 10 Digital Advertising Platforms in Metro Cities 2022
The festive season is arriving and brands have already pulled up their socks and prepping for festive advertising. In fact, this year brands are early…
What is Social Commerce? Types of Social Commerce Advertising
Social commerce is an emerging sector in India and the growth is primarily driven by the global pandemic. With strong support from Gen Z’s and…
Headlines: Top Media and Ad News in India for the Week (15th August – 21st August, 2022)
BARC has underlined that Ravivaar with Star Parivar, a non-fiction show airing on Star Plus is the top-notch favourite across weeks in a row now….
Media Kundli- Amazon
Amazon, the e-commerce giant, is a universe in itself. A digital space where users around the world spend hours and hours- shopping, reading, listening and…
How Clovia Increased Their Sales as well as Brand Awareness with a Terrific Hotstar Campaign
About the brand/service/product/company Clovia is a top player in the women’s personal care industry and the fastest growing lingerie brand India. The trusted Lingerie, Sleepwear,…
Why Star Plus Television Advertising is the Most Effective Medium?
As an advertiser you are now surrounded by a plethora of ad platforms and your choices are innumerable but choosing the right advertising platform can…
Headlines: Top Media and Ad News in India for the Week (1st August – 7th August, 2022)
The delay in third-party cookie deprecation will be a blessing in disguise as publishers and brands can work on solutions like building first-party data. (Source:…