An(t)ecdote: How Hotstar helped Swiggy satisfy it’s growth hunger?
There’s an old saying- “The thirsty goes to the well, the well doesn’t go to the thirsty”. In marketing, however, it’s the other way round….
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4 Advertising Insights to take from Google Year in Search Report India 2018
Summary: [soliloquy id=”13720″] Google has recently published the report on 2018 Year in Search for India. The report is rich with statistics and trend analysis…
YouTube Advertising vs Hotstar Advertising
This is an exciting time for video OTT platforms. With video becoming the preferred mode of information and entertainment, the pressure on publishers to provide…
ICC Cricket World Cup 2019 Advertising on Hotstar in 5 questions
[soliloquy id=”13642″] Missed the golden opportunity of advertising during IPL and elections? Want to reinforce your IPL advertising campaign? Worry not! Here are 5 most…
Some Fascinating Facts about Media & Advertising in 2018
2018 was a good year for media and advertising in India. 2019 is even more promising with IPL, General Elections and Cricket World Cup on…
Advertise in Cinemas During Thugs of Hindostan and 2.0
The Festive Season is here. This is the time of the year when people come out of their homes and meet friends and family, exchange…
Want To Target Hindi-Speaking Rural Markets? Consider These FTA Channels
Rural India’s love for Television While we are talking about the growing influence of video advertising on Youtube and VOD platforms like Hotstar, Voot, etc.,…
6 Social Media Marketing Tips Every Marketer Should Know in 2018
Do you feel that social media marketing seems to be quite profuse? Trust me, I have got the right thing for you! Perhaps social media…
Fun Cinemas Movie Theatre Advertising: All you want to know
Watching movie is one of the most popular pastime activities in India. Fun Cinemas is one of the popular choices within the Movie Chain options….
Top 10 Marketing Ideas for College Admissions
Do you want to know about the marketing ideas for colleges during admission? Some questions must be coming to your head. What are the best…