Home » Upcoming Movies » Advertise in Cinemas During Thugs of Hindostan and 2.0

Advertise in Cinemas During Thugs of Hindostan and 2.0

Posted on Author Arpita 0

Last updated on:August 8, 2019

TOH2

TOH2

The Festive Season is here. This is the time of the year when people come out of their homes and meet friends and family, exchange gifts and spend quality time together. Businesses across the country- retailers, restaurants, movie halls witness a significant rise in footfalls. And when it is joined by two blockbuster releases one after the other, it’s a treat for the advertisers as well.

73
Google Trend Report showing us how online search about the nearest cinema halls increase during the festive season (Year 2017)

This festive season is marked by releases of Thugs of Hindostan, releasing on 8th November 2018 and Robot 2.0 releasing on 29th November 2018.

Thugs of Hindostan

A multi starrer movie by Yash Raj Films, Thugs of Hindostan is a historical fiction in the action-adventure genre, casting most popular actors of Bollywood- Amitabh Bachchan, Aamir Khan, Katrina Kaif and Fatima Sana Shaikh. The movie was announced in 2016 and people have been eagerly waiting since. The movie is slated to be released on 8th November 2018 in Hindi, Tamil, and Telugu. 3D and Imax formats would also be available.

The trailer of the movie was released on YouTube on 26th September 2018 and has already crossed 50 Million views.

2.0

The sequel to the 2010 superhit movie Enthiran, 2.0 is the most expensive Indian movie made to date. It stars India’s two most favorite stars- Rajnikanth and Akshay Kumar along with Amy Jackson. The movie is slated to release on 28th November 2018 in Hindi and Tamil and dubbed in 13 other Indian languages.

The trailer of the movie was released on YouTube by Dharma Productions on 12th September 2018 and has more than 35 Million views till date.

Why should you advertise during the screening of Thugs of Hindostan and 2.0?

If you are interested in Cinema Advertising, this is the best time to advertise. Following are top reasons you should consider advertising during the screening of Thugs of Hindostan and 2.0:

  1. Both the movies are mega-blockbusters, with the most popular star cast and larger than life visual effects. People prefer watching such movies on bigger screens.
  2. Both the movies would be released in multiple languages hence, the popularity of the movies are not limited to particular regions or languages.
  3. There would be a lot of public holidays during this period and many people would visit their families and hometown. Hence, the footfalls for the cinema halls would be higher.

How to advertise during the screening of Thugs of Hindostan and 2.0?

You can book your advertising campaign by visiting the link: www.themediaant.com/cinema.

The Media Ant has more than 10000 cinema screens listed across India and you can select your favorite movie halls using filters like geography, mall name, cinema chain, screen type, media options, etc.

You can also send a mail to Help@TheMediaAnt.Com

 

Was this article helpful?

You may also like:

Arpita

Arpita Nayak is a marketing professional with 12 years of experience across marketing and business operations. She currently heads Marketing at The Media Ant, a media discovery, planning and execution platform that helps businesses explore, plan and execute advertising campaigns across a diverse range of media opportunities. At The Media Ant, she works at the intersection of marketing, advertising, media and technology. The platform's media offerings span Digital, Television, Print, Radio, Outdoor, Cinema, Influencer Marketing, Sports Marketing, impact properties and emerging advertising formats. Her work involves strengthening the company's marketing strategy, building its digital presence, developing content-led initiatives and exploring how technology and data can make media planning and advertising more accessible to businesses. Her professional interests include marketing strategy, advertising and media planning, B2B marketing, content strategy, search engine optimisation (SEO), audience intelligence and marketing technology. She is particularly interested in how artificial intelligence is changing the way people discover information, evaluate brands and make decisions. She actively explores emerging areas such as Generative Engine Optimisation (GEO), Answer Engine Optimisation (AEO), AI-powered search and the implications of these developments for businesses and marketers. Through her work, she examines the relationship between consumer behaviour, media consumption, brand discovery and advertising effectiveness. She is also interested in how businesses can use data, technology and campaign insights to make more informed marketing decisions. Arpita is an alumna of the National Institute of Fashion Technology (NIFT), New Delhi, where she studied Fashion Technology, and Xavier Institute of Management, Bhubaneswar (XIMB), where she completed her MBA. Her academic background, combined with her experience across business operations and marketing, informs her approach to understanding both the strategic and practical dimensions of business communication. Beyond her professional work, Arpita is a writer with an interest in gender, identity, relationships and everyday social realities. She writes personal essays, cultural observations and creative reflections on her blog, The Bioscoped Life. Her writing and professional interests are driven by a curiosity about how people, businesses and culture evolve—and how technology continues to reshape the way we communicate, consume information and interact with the world.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.