What is a Media Mix? Components, Benefits, and Expert Guide
What is a Media Mix? A media mix refers to the combination of different advertising channels that a brand uses to communicate its message to…
Category: Media Planning
The Media Ant’s Blueprint for Effective Media Planning and Campaign Execution
In media planning, setting clear and precise objectives is essential for the success of a marketing campaign. Marketers can ensure their campaign remains focused and…
Best Media Planning Strategies and Future Trends
In today’s fast-paced digital age, where every scroll, click, and swipe competes for our attention, businesses face a daunting challenge: how to stand out amidst…
Women’s Premier League 2023 Schedule, Auction & Venue
This year is going to be exciting as BCCI is all set to begin the much-awaited Women’s Premier League Season 1 in India with 5 teams….
IPL Ads 2024 – Then & Now
The Never Ending Charm of Cricket IPL Ads The Indian Premier League (IPL) has emerged as a premier platform for advertising in India, catering to…
Onam Marketing: How to target the Malayali diaspora residing outside Kerala
Onam is around the corner and brands have already started creating buzz. Onam, just like Diwali, Eid and Christmas is big, full of celebrations, get-together,…
Transit Media Advertising Examples In India
In this article, we will discuss another advertising medium which is catching up very fast and has a variety of inventories. With cities being developed,…
Guide To TV Advertising In India: Regions And Genres
In the series TV advertising for first-time advertisers, we have covered the following topics to date: TV Advertising Facts & Figures: Useful facts and figures about…
Advertising Ideas To Promote a New Business In Delhi
Several terms are used to describe the extension of settlement in and around Delhi. NCT refers to the National Capital Territory, covering 20 towns including…
How To Advertise Online Rummy And Pokers Game In India
In our first article of the series about promoting online games, we learned the following: Insights on online mobile gaming landscape in India Segregation of…