IPL 2022 Advertising: A Complete Guide to IPL Sponsorship and Advertising (Updated: Feb 2022)
IPL is not only one of the biggest annual Cricket events but a festival in India. In a country like India where Cricket is a…
Category: Media Planning
5 Reasons for Video Advertising during IPL on Hotstar (Updated Feb 2022)
Want to advertise during IPL matches but the budget is too low for TV Advertising? No Problem. IPL 2022 is going to take place in…
What Is Apartment Advertising? Benefits, Digital Screen Branding, and Marketing Opportunities
Digital OOH Advertising in India As urban populations continue to grow, residential apartment complexes and gated communities have become valuable advertising destinations for brands. Traditional…
Promoting Your Hotel During The Holiday Season 2021
Grab the opportunity The holiday season is just around the corner, and we are sure everyone must be planning a short trip to get away…
Proven Ways To Promote Online Fantasy Sports Games
In the previous article of our series about “Promoting online mobile games”, we have discussed the Real money card-based games, the approaches, and best-suited media/…
What is the step-by-step procedure for Branch integration in Mediasmart?
What is Mediasmart? Mediasmart is a self-serve mobile programmatic platform which provides an integrated mobile advertising solution to advertisers, trading desks and agencies. The software…
Best Platforms To Advertise In Tier 2 & Tier 3 Cities Of India
This article would cover: Snapshot of a Twitter conversation among several Indian marketers on the best advertising platforms for tier 2 & 3 cities Why…
IPL 2020: Complete list of IPL Sponsors, IPL Advertisers on TV & Hotstar, and IPL Ads
IPL 2020 is in full swing now. As per the latest report “Television Viewership and Advertising consumption of IPL-13 2020” by BARC + Nielsen based…
Festive season 2020 advertising: This year vs Last year (Part 1 of the series)
The festive season is around the corner. We are still facing the wrath of Covid-19 but with most businesses up and running and mega-events like…
IPL Advertising: The tug of war between Covid-19 and festive season. Should you advertise?
It’s been six months and the uncertainty over Covid-19 is still there. People are trying hard to adjust to the new normal by staying home…