India’s leading advertising platform for media discovery, planning, and execution of advertising campaigns.
Summary Platforms Why advertise Popular Media Digital OTT Platforms 1. Advanced Targeting Options2. High engagement rate during COVID-19 Hotstar, Jio Saavn, Gaana, Voot, Zee5 User-generated…
Summary Platforms Why Advertise? Popular Media Digital OTT Platforms 1. Young audience2. Advanced Targeting Options3. High engagement rate during COVID-19 Hotstar, Jio Saavn, Gaana, Voot,…
This article spans across 5 pages. Please use the page index at the bottom of the page to navigate to the next pages. Introduction In…
What would we cover in this article? Following are the topics we would discuss in the article. You can skip to relevant sections by following…
Introduction In the first article of the series State-wise Media Exposure in India-A Comparison, we discussed, in brief, the heterogeneous nature of media penetration across…
For the past two months, we have been discussing the online mobile gaming industry in India and it’s following aspects- Genre specific growth of online…
In the previous article of our series on “Promoting online mobile games,” we have explored E-sports and action games. Here are the links of the…
In the previous article under our Indian Festive Advertising Series, we discussed how there is a jump in usage of public transport and how advertisers can…
In the second part of the series, we would try answering the following questions: How is radio advertising affected during the festive season? Are there…
In the first part of the series, we would cover the following: What would we cover in our series? Advertising during Festive Season: Challenges &…