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What is hyperlocal advertising? Hyperlocal advertising refers to targeting a particular area/location/community around a business/outlet with a message customized to the area. Who should do…
Summary: Pro Kabaddi League 7 is commencing on 20th July 2019 and ending on 19th October 2019 The expected reach of the entire tournament is…
The word FinTech is comprised of two words: Finance + Technology. With India moving towards both financial as well as digital literacy, demand for FinTech…
[soliloquy id=”13642″] Missed the golden opportunity of advertising during IPL and elections? Want to reinforce your IPL advertising campaign? Worry not! Here are 5 most…
The Ardha Kumbh Mela in Prayagraj being held from 15th January 2019 to 4th March 2019. Kumbh Mela is the biggest Hindu pilgrimage fairs held…
The season of good times is here. In a country like India where festivals and occasions are much more than celebrations and merry-making, there are…
The festive season is around the corner and so is the season of merry-making and extravaganza. People are ready to shell out extra money to…
Rural India’s love for Television While we are talking about the growing influence of video advertising on Youtube and VOD platforms like Hotstar, Voot, etc.,…
About Native Advertising Native Advertising is a digital advertising option that is gaining traction in India at a supersonic speed. Native advertisements are ads that…
According to the India Influence Report published by Zefmo, over 90% marketers are planning to try out influencer marketing in 2018. 89% of the brands…