5 Reasons for Video Advertising during IPL on Hotstar (Updated Feb 2022)

20

Want to advertise during IPL matches but the budget is too low for TV Advertising? No Problem.

IPL 2022 is going to take place in India from Mar 26, 2022 to May 22, 2022 (IPL 2022 schedule in the image below) and will be telecast live on Star Sports Channels on television and Hotstar (Digital streaming Platform).

Ipl Schedule
5 Reasons For Video Advertising During Ipl On Hotstar (Updated Feb 2022) 12
Ipl Schedule 2
Source: ICC Cricket

Here are 5 reasons how advertising on Hotstar might prove to be cheaper as well as effective compared to a TV advertising campaign.

1. Better control on who sees your ad

Unlike television advertising where advertisers cannot control who would see their ad, video advertising on Hotstar would allow the advertisers to choose their audience. During IPL 2022, advertisers have the option to select one or more targeting options based on the ad type. For mid-roll ads, advertisers can select only one targeting option while for pre-roll and brand cards, advertisers can select up to three targeting options. For more details about how to select a targeting option and how it would affect the pricing, write to us at Help@Themediaant.com or visit our hotstar advertising page.

Geography Targeting

One or more states: Tamil Nadu, Karnataka, Kerala, Andhra Pradesh, Telangana, Maharashtra, Gujarat, Madhya Pradesh, Punjab, Haryana, Bihar, Uttar Pradesh, West Bengal, Odisha)

Or

Hindi Speaking Markets

Or

All the metro cities (Mumbai, Delhi, Bengaluru, Hyderabad, Kolkata, and Chennai)

Gender Targeting:

Female (All age groups)

Or

Male (30+ years)

Device Targeting:

Device cost more than INR 20,000

Interest Targeting:

E-commerce

Fashion

Finance

Travel

2. Cost-Effective

In IPL 2022, the cost of a 10-sec spot on TV advertising is about INR 10-12 lakh. However, there is no guarantee of how many people would be served your ad. Also, if you have a product that targets gender or age group like FMCG or financial services, the effective cost per reach of TV advertising may be higher.

Whereas on Hotstar during IPL 2022, for a 10-sec mid-roll ad, advertisers have to pay INR 210 for 1000 impressions* (without targeting) and INR 280 for 1000 impressions (with targeting). The biggest advantage of video advertising on Hotstar is that the advertiser can be assured that the predetermined number of impressions would be delivered to the audience of their choice.

*impressions refer to ad views of digital ads or number of times digital ads are displayed on the screen.

3. Clickable Ads mean higher chances of conversion

For a brand, getting engagement is the one of the most primary objective of advertisements. For marketers impressions and clicks are valuable to get close to drive advertising conversions. Clickable ads are the best way to drive website traffic, generate leads, and also build brand awareness. These ads pique the interest of the users and encourage them to take an action.

Opqsg45Zam6Jlgtuhvts5Hv1Xkl 6Pntwk4Nthgiknamdhzpgt6Ci9Lihejherxspjqhqluquo
Bjcprzhm Hii4Zwa2Xg 1L Kew7N2Hxl7Fnimtk Rqhmrnmtrs1Fkehmbmf8Fkpzt076N Qfhljoh Hlyi4Rfct7C3Oo4Roqtjgo Fna P9Zdwrjvtl2Fyd0Tw7Hnob89Lsvio

4. Higher Reach Than Best TV Shows

IPL 2021 on Disney+Hotstar witnessed 15x more viewership than the major TV shows like KBC, Sa Re Ga Ma and Big Boss. It also garnered a premium audience as 60-65% of CTV viewers watch IPL 2021 on Hotstar. This percentage is higher than television where mostly co-viewing happens and hence, higher chances of channels being changed during advertisements.

Y Cgjp2Lr5Yvltrpanqk9R8Pengb Fxrao2Xlymzr0Jbroxb765Mgvh2Jlsf1Sph4Qijpc5Uazyzc4J Ibelicsrdopqlkeejagwf N03Fmvstahtvcteygssjupu3Q Wpo8Wqnj

5. Interactive User Experience

Apart from playing a live match, Hotstar also engages users in games, social feeds, emojis and brand cards. This means while watching the match actively on Hotstar app, the audience would be able to obtain/share additional information/opinions about the matches through these features. Also, there are opportunities for advertisers to advertise through these properties as well.

N9Adkycerffov44I4 Saunc0Z0Tmxewej46Bonbzvuus7Fcf1D Dtpvkr0Y6Zlijfpki41Y7Eys1K9Y38Emxjycpi1J6X 5Utkvpworf4Hdkfb73Mwy Jmqvk3Ccgyh4183Qdzgo

Bonus: IPL 2022 is expected to be bigger for advertisers and brands

Po5E8Fgkd1U6Kie3Z 6L7Vbd91M5K29Rf55Ngor0Pm5Ysyfkbugrwdsgg7Pkapzczkblgrgqo6Dxswputgsofgpimm7Mw1G 9Zf9U8Jc V 5Waldqjgwahysr8Tirytfqjylcih

Qcq6Ym7U0P 1Oss4Uwcpw2 Cb3Phyqqr6P1Lftahiyf5F7Ag1Z9Tr4Xgfkl7M6Yjorkjfbcpeu9Chqc5Jsfjtye3Jnhu5Qohd Ngkfb3Ofypoptb8C6G5S0Qd8Gcv7Br7Cxdfe F

Hotstar’s growing popularity during IPL 2021 through numbers

Ipl 2021 Hotstar 300 Mn Viewership 33 Growth On Ctv Watch Time Ipl 21 Vs Ipl 20 120 Mn Highlights Viewers
5 Reasons For Video Advertising During Ipl On Hotstar (Updated Feb 2022) 13

What should be the minimum ideal budget to advertise during IPL on Hotstar?

The minimum budget for Hotstar advertising during IPL 2022 is INR 3 lakh. INR 5 lakh would be a good budget for a brand to advertise in a single match. A budget of INR 50 lakh would cover a week (5-8 matches).

Interested to know more? Write to Help@TheMediaAnt.com or visit https://beta.themediaant.com/digital/ipl-2022-on-hotstar-app-advertising 

Was this article helpful?

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.