Several terms are used to describe the extension of settlement in and around Delhi. NCT refers to the National Capital Territory, covering 20 towns including Delhi and New Delhi.
The National Capital Region-NCR is a metropolitan city that includes the NCT as well as 23 districts from the neighbouring states of Haryana and Uttar Pradesh namely Gurgaon, Noida, Ghaziabad, Faridabad etc.
With a collective population of 28 million and spread over 46,208 Sq. Km, NCR becomes the second highest populated region in the country after Mumbai and the world’s second largest urban area.
The sex ratio is 866 women per 1000 men. It is the second wealthiest city, the second most productive area of the country and the largest commercial centre in northern India, where 80.94% people speak Hindi, 7% and 6% use Punjabi and Urdu. English is read and understood by a large section of the society.
The key industries are IT, telecommunications, hotels, banking, media & tourism, construction power, health, real estate and one of the fastest growing retail and manufacturing industry. Delhi’s large consumer market and skilled labour is favourable for launching a new business.
If you are looking to answer what media to use while launching a business in Delhi NCR, you will find the section below helpful.
A densely populated Delhi with its multilingual demography, literacy rate of 86.34% and a high per capita income of Rs 2,10,000 is advantageous for newspaper advertising.
The city’s popular Hindi newspapers are Navbharat Times, Hindustan Dainik, Punjab Kesari, Dainik Jagran, Dainik Bhaskar, Amar Ujala and Dainik Deshbandhu.
Hindustan Times is the single largest English daily followed by The Times of India, Indian Express, Business Standard, The Hindu, The Statesman and The Asian Age.
Regional papers are Malayalam Manorama, Dinakaran and Dinamalar.
The rates for quarter page display ads on in Hindustan Times vary from Rs 3,630,000 on the front page to Rs 1,782,000 for inside pages.
The rates per Sq.cm ads are Rs 3,200 for the front page to Rs 2,000 for any of the inside pages.
And for a classified ad, the rate is approximately Rs 1050.
With more than 82 Lakh vehicles on Delhi roads and an average travel time of 1 hour 50 minutes (20 Kms) billboards, hoardings, sign boards, bus shelters, mobile vans, metro pillars and poster sites provide prolonged and undivided attention of commuters.
Popular areas to advertise through hoardings in Delhi NCR would be
Commercial areas- Connaught Place, Chandni Chowk, Karol Bagh and Khan Market.
IT parks areas- Gurgaon, Noida (Indraprastha Park, Lodhi Garden, Nehru Park)
Government office area-Connaught Place outside the Inner and Outer circle and Janpath
Hospital zone -New Delhi -Ansari Nagar, Vasant Kunj and Sarita Vihar.
Malls- DLF Promenade, DLF Emporio, Ansal Plaza, Westgate mall, DLF mall of India, select city walk and Ambience mall.
High income areas- Lutyen’s Bungalow Zone, Vasant Vihar, Sunder Nagar, Shantiniketan, HauzKhas, Anand Lok, Mayfair Gardens,Saket and Gulmohar Park.
Student areas- South University Campus, North University Campus, Hauz Khas, Kathwariya Sarai, Vasanth Kunj, JNU campus and Camp area.
Migrant areas- While Delhi has migrant population almost across the cost, few of the prominent areas are Gurugram, Noida, Malviya Nagar, Narayana, Dwarka and Rohini.
New and old Delhi, Hazrat Nizamuddin, Anand Vihar railway stations, bus stands such as Kashmiri GateISBT, Millennium Depot and Paharganj police Thana bus stand, Indira Gandhi international and Safdarjung airports are high traffic zones.
Industrial manufacturing areas-Paharganj, Mundka etc.
Rate for advertising on hoardings in Delhi varies as per the location and the site. Starting cost for a very prominent location would be Rs 3.5 Lakhs whereas regular hoardings can start as low as Rs 1.5 Lakhs. Delhi City has very limited number of hoardings. However, one can find good hoardings in other parts of Delhi NCR such as Gurgaon, Noida and Ghaziabad.
With more than 11 radio stations, jostling the airwaves and the dense vehicular traffic with over 20% of households owning cars, radio listening has gained popularity in Delhi especially while driving.
The top radio stations are -Radio Mirchi, Red FM, Radio City, Big FM, Radio Fever, Radio One, AIR FM Rainbow, Hit FM, AIR FM Gold, Radio Nasha and Radio Ishq and Vividh Bharti,
A popular monthly package at Radio Mirchi would cost you Rs 239,400
4) Cinema Advertising
Cinema rates are lowest among non-mass media and this mode of reaching out is not only popular among the large advertisers in Delhi but budget advertisers as well who can reach out to the 50% of local communities.
Prominent theatres in Delhi are PVR, Multiplex Systems and Movie time cinemas.
Advertising options are on screen ads with mute, audio and video options and off screen ads and branding through kiosks and posters.
In PVR, a 10 sec mute slide will cost around Rs 2,047.
The young in Delhi, are flocking to Twitter but somehow Facebook still remains as the most popular social media platform according to a TCS Youth survey.The average user age is 18 to 30 years (76% males and 24 % females) and an average log in is 3 times a day with 80% using mobiles.
The best way to reach out is to activate a community by sharing announcements, and building excitement with contests, freebies and prizes around the launch date. Videos, live streaming and infographics are popular to promote a business or pass information.
6)Transit medium advertising
Delhi Metro- it is a rapid transit system serving over 3.3 million users daily in Delhi, Faridabad, Gurgaon, Noida and Ghaziabad through 164 stations and 220 trains. It has 5 colour coded lines. Ads can be placed on the panels inside and outside the trains.
The rates for an inside panel for 1 Bogie/Month are Rs 97,500 for a Bombardier Train and Rs 75,000 for a Rotem Train. The rate for an outside panel for 1 full train/Month is Rs 3,000,000.
Some of the terminal and transfer stations are M.G.Road, Chandni Chowk, Anand Vihar, Nangloi Railway station, Pratap Nagar, and Shastri Nagar.
Ads can be placed on the Wall Wrap, Back lit Panel, Pillar Wrap etc. in the Metro Stations.
The rates for advertising varies for the platform area to the Concourse, Dome and Entry/Exit areas.
Public Transport-Airport taxis-(GetMeCabs, MegaCabs and Taxioncall) DTC, Rtv and Metro Feeder Buses also enables reaching out a wide number of commuters.
The ad rates for DTC buses are Rs 7,000 for 10 bus/month for the full interior.
And Rs 24,000 for 10 bus/month for the full exterior
Author- Alefiyah Kapasi
Disclaimer-All images are taken from image.google.com for illustrative purposes only.