Festive Season Advertising Part 1: Introduction
In the first part of the series, we would cover the following: What would we cover in our series? Advertising during Festive Season: Challenges &…
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How is Newspaper Inserts activity monitored?
A How is Newspaper Inserts activity monitored? The monitoring of Newspaper Inserts activity is through a mix of tech monitoring with human inspection. Newspaper inserts…
Are the rates of Cinema ad same for all the weeks?
A Are the rates of Cinema ad same for all the weeks? No. Multiplexes charge a premium for Block Buster movies. The premium can be…
I have received the rates and ready to advertise. What are the next steps?
A I have received the rates and ready to advertise. What are the next steps? Online/Self Serve Login in to www.themediaant.com/dashboard and access your campaign…
I am new to Radio advertising. How does it work?
A I am new to Radio advertising. How does it work? There are broadly 2 types of Radio ads. Jingles RJ Mentions and Integration Jingle…
How to use Hyperlocal Advertising to promote your business?
What is hyperlocal advertising? Hyperlocal advertising refers to targeting a particular area/location/community around a business/outlet with a message customized to the area. Who should do…
How to advertise in Pro Kabaddi League 7 on Hotstar?
Summary: Pro Kabaddi League 7 is commencing on 20th July 2019 and ending on 19th October 2019 The expected reach of the entire tournament is…
12 Effective Ways to Promote Your FinTech App
The word FinTech is comprised of two words: Finance + Technology. With India moving towards both financial as well as digital literacy, demand for FinTech…
An(t)ecdote: How Hotstar helped Swiggy satisfy it’s growth hunger?
There’s an old saying- “The thirsty goes to the well, the well doesn’t go to the thirsty”. In marketing, however, it’s the other way round….
4 Advertising Insights to take from Google Year in Search Report India 2018
Summary: [soliloquy id=”13720″] Google has recently published the report on 2018 Year in Search for India. The report is rich with statistics and trend analysis…