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Search Results for: advertising channels

Opinion/Trends, Top-Rated, Top10-2019

YouTube Advertising vs Hotstar Advertising

Posted onMay 29, 2019April 28, 2022 Author Arpita
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This is an exciting time for video OTT platforms. With video becoming the preferred mode of information and entertainment, the pressure on publishers to provide…

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Opinion/Trends, IPL, Series

Why should brands prefer TV Advertising during Elections over IPL and ICC World Cup?

Posted onMarch 6, 2019September 4, 2020 Author Arpita
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Key Takeaways: TV advertising during General Elections 2019 is the most cost-effective options compared to advertising during IPL 2019 and ICC Cricket World Cup 2019….

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Media Planning, Opinion/Trends, What's Hot

Want To Target Hindi-Speaking Rural Markets? Consider These FTA Channels

Posted onJuly 31, 2018August 16, 2022 Author admin
States with less than 30% TV Penetration

Rural India’s love for Television While we are talking about the growing influence of video advertising on Youtube and VOD platforms like Hotstar, Voot, etc.,…

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Opinion/Trends

Radio: Who is Advertising and Who is Not

Posted onJuly 4, 2018April 28, 2022 Author admin
Analysis of radio advertisers

Abstract The following article contains an evaluation of data of the advertisement run on radio channels. It gives us insights about the product categories that…

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Digital Advertising, How To

Online Advertising: Honest Answers to the Most Basic Questions

Posted onMay 8, 2018August 8, 2019 Author admin
Digital Advertising

Where can I place online advertisements? You can advertise online wherever you can think of- from Google search results to reading news on Inshorts app…

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News/Reports, Reports

TV Advertising in India: 8 secrets to hit the jackpot with the Indian youth

Posted onMay 8, 2018April 13, 2022 Author admin
BARC insights on TV Viewership in India

TV Advertising in India remains one of the most popular and preferred media options, thanks to the penetration and reach of television. Even with the…

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SEO-Digital

What Is the Best Digital Plan for Advertising on Entertainment Platforms in India?

Posted onJanuary 22, 2018June 26, 2026 Author Samir Chaudhary
Advertising on digital entertainemt sites in India

You can download from this post a Digital Plan Advertising that will help you advertise on top Entertainment websites & apps in India. These include…

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How To, Radio Advertising

Radio Advertising

Posted onNovember 29, 2017August 9, 2019 Author Samir Chaudhary
Radio Advertising

Radio Advertising account for about 4.4% of the total ad spend in India. Dominated by private FM players, radio advertising is getting increasingly popular due…

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SEO-Digital

Top 10 Video Advertising Platforms in India

Posted onSeptember 6, 2017August 11, 2022 Author Samir Chaudhary
Top 10 Video Advertising Websites and Apps in India

Video as an advertising platform has been popular with the brand since long. Video appeals to maximum possible senses of a viewer and works wonderful…

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Opinion/Trends

How is cinema advertising helping small businesses to advertise.

Posted onJuly 6, 2017August 9, 2019 Author Samir Chaudhary
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While cinema has been central part of the Indian community for over 30 years, the past 6 years have seen an impressive growth in the…

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