India’s leading advertising platform for media discovery, planning, and execution of advertising campaigns.
Summary Platforms Why Advertise? Popular Media Digital OTT Platforms 1. Young audience2. Advanced Targeting Options3. High engagement rate during COVID-19 Hotstar, Jio Saavn, Gaana, Voot,…
The entire country is under lockdown. Key activities like manufacturing, transport, logistics, and traveling have faced major restrictions. One of the worst affected is media…
Introduction Unable to keep track of industry reports? Overwhelmed by the volume of bookmarked articles on Indian advertising? We hear you. This article contains key insights…
What would we cover in this article? Following are the topics we would discuss in the article. You can skip to relevant sections by following…
Summary: Despite of a slow growth and low contribution to advertising industry, radio advertising is popular among the masses. According to a survey by Nielsen,…
In this article, we would discuss the best advertising platforms for promoting local events in Goa. We have covered the following topics in this article:…
Backed by cheap data rates and throat cut competition among more than 30 OTT platforms in the country, people have warmed up to the idea…
In the second part of the series, we would try answering the following questions: How is radio advertising affected during the festive season? Are there…
In the first part of the series, we would cover the following: What would we cover in our series? Advertising during Festive Season: Challenges &…
What is hyperlocal advertising? Hyperlocal advertising refers to targeting a particular area/location/community around a business/outlet with a message customized to the area. Who should do…