10 Types of Advertising Channels to Promote your Business
Looking to advertise your business in India? With so many advertising channels available, it can be overwhelming to decide which one to use. From traditional…
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TV and Digital Advertising Mix: Why Combining Both Channels Drives Better Results
Marketing teams often treat tv and digital advertising mix as competing channels. The reality is different. Brands achieving stronger results are increasingly combining both to…
Top 10 Sports Channels for Advertising in India 2025
In a country of 1.3 billion people and over 850 TV channels, the race to retain the top position and attract viewership requires strenuous effort….
Bhakti ki Shakti: How advertising on devotional channels can become your ticket to TV advertising?
Summary: In the last 3 years, viewership for devotional channels has increased five-fold. Most of the devotional channels are FTAs with 60:40 viewership ratio between…
Festive Advertising in India 2026: The Complete Guide for Brands
Executive Summary How The Media Ant Helps Navigating India’s complex festive landscape requires more than standard media buying. The Media Ant serves as a strategic…
Impact Properties in Advertising: Real Examples Across Media
Introduction What does an Impact Property actually look like? It could be a television show watched by millions. A cricket tournament that captures the country’s…
Impact Properties in Advertising: The Complete Guide for Brands
When brands evaluate media properties, the conversation usually starts with numbers. How many people will it reach? What is the rating? How many impressions will…
How Much Does Digital Advertising Actually Cost in India? A Practical Guide for Brands and Agencies
If you’ve asked three digital marketing ad agencies “what will my digital campaign cost?” and gotten three completely different answers, you’re not being scammed, you’re…
In-Stadium Advertising: Perimeter Branding, Costs & ROI
In-Stadium Advertising: From Visibility to Brand Memory In 1909, a tobacco company placed giant bull-shaped advertisements on baseball outfield fences across America. Then it gave…
How to Buy BTL Advertising in India: A Practical Guide for Brands
Planning a BTL advertising in India can be more complicated than it first appears. There are numerous formats, locations and activation opportunities available, and the…