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The Article Series In the series TV advertising for first time advertisers, we have covered the following topics till date: TV Advertising Facts & Figures:…
2020 is a year that needs no introduction. It has become a synonym for unprecedented. While the entire world has spent the year grappling with…
The Article Series In the series TV advertising for first time advertisers, we have covered the following topics till date: TV Advertising Facts & Figures: Useful…
In our article Advertising after lockdown: Where would advertisers’ money go? published in April 2020, based on industry insights and our website traffic, we made…
Why Do Advertisers Like To Advertise Their Brand In Reality Tv Shows? With becoming a dominant genre in Indian Television, Reality-TV has never ceased to…
The festive season is around the corner. We are still facing the wrath of Covid-19 but with most businesses up and running and mega-events like…
In the series TV advertising for first time advertisers, we have covered the following topics: TV Advertising Facts & Figures: Useful facts and figures about…
In the first article of the series, we discussed some useful facts and figures about television viewership and advertising in India, curated from reports by…
Does TV advertising interest and intimidate you at the same time? On one hand, the nationwide reach of television presents a wonderful opportunity for branding…
Summary Platforms Why advertise Popular Media Digital OTT Platforms 1. Advanced Targeting Options2. High engagement rate during COVID-19 Hotstar, Jio Saavn, Gaana, Voot, Zee5 User-generated…