Top 10 Most Watched Sports in India 2025
India, a country rich in traditions and sports fervor through the years, has observed a wide spectrum of sports taste from its citizenry. While marching…
Author: Vaishali Tripathi
IPL TRP 2025 & Viewership on Star Sports – Weekly, Monthly & Yearly
IPL 2024 delivered outstanding entertainment which simultaneously drove unprecedented viewing records along with powerful player achievements. Unprecedented viewer numbers emerged through reports from Disney Star…
JioCinema Aims for a Fivefold Surge in Advertisers to 4,000 for IPL 2024, With Anil Jayaraj Spotlighting the Power of Digital
In the bustling metropolis of Mumbai, during a recent summit, Anil Jayaraj, the CEO of Sports at Viacom18 Media, took center stage to address the…
Viacom18 signs multi year strategic deal with Moloco for Ad serving on JioCinema
Advertising is one of the key modules for revenue generation on streaming platforms and to streamline the process of Ad serving Viacom18 has signed a…
Dissecting Tata Tiago’s ICC Men’s T20 WC 2022 CTV Sports Campaigns with Disney+ Hotstar
Product/Service Tata Tiago is nicknamed India’s safest car, as its 4-star global NCAP Safety Rating is the only one of its kind in this category….
Media Trivia – Based on dentsu & e4m Digital Advertising report 2024
In the ever-evolving realm of digital advertising, staying ahead requires not only understanding current trends but also anticipating future shifts. The “Dentsu & e4m Digital…
Digital Advertising Growth Slows: What’s Behind the Sudden Halt?
Digital Advertising has been the fastest growing advertising medium in the past few years but recent concerns regarding data privacy and Google’s endeavor to establish…
What would be the financial impact of canceling an IPL match in 2024?
Ever wondered about the financial hit when an IPL match gets canceled in 2024? Let’s chat about it! In IPL 2023, a big game between…
Dissecting Apollo’s Ind Vs Aus Test Series Sports Campaign with Disney+ Hotstar
Product/Service Apollo, a leading healthcare brand in India, is renowned for its comprehensive healthcare services. The brand’s dedicated app empowers users to navigate their healthcare…
IPL 2024 Kick-Off Scheduled for March 22, Entire Season to Unfold Across India, Announces Chairman Dhumal
The Indian Premier League (IPL), the world’s richest cricket league and a notable decacorn, is poised to commence its 17th season entirely in India from…