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Author: Vaishali Tripathi

Case Study

Dissecting Spencer’s Performance marketing & World Cup Campaigns with Disney+Hotstar

Posted onMarch 14, 2024May 7, 2026 Author Vaishali Tripathi
Case Study 2

Product/Service Spencer’s, a renowned retail brand, is widely recognized for its diverse range of quality products across grocery, fresh produce, and household essentials.  Campaign Objective…

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Case Study

Dissecting Meghalaya Tourism’s World Cup 2023 Sports Campaign with Disney+ Hotstar

Posted onMarch 14, 2024March 14, 2024 Author Vaishali Tripathi
Sports Campaign

Product/Service Landscapes, misty hills, and abundant cultural heritage are sure to catch every traveler’s heart when traveling on a tour of Meghalaya. It is a…

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Advertising

Pitch Perfect: How IPL, Mobile Innovations, and Advertising Are Changing the Game

Posted onMarch 13, 2024March 13, 2024 Author Vaishali Tripathi
Featured Images 68

The Indian Premier League isn’t merely a typical cricket competition; it’s a celebration. Since its inception in 2008, the Indian Premier League (IPL) has blossomed…

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Advertising

JioCinema, ShareChat & Moj Forge Partnership to Bring Compact Sports Content to Wide Audience

Posted onMarch 12, 2024March 12, 2024 Author Vaishali Tripathi
Featured Images 67 1

The arrangement grants JioCinema access to the expansive user network of ShareChat and Moj, which together account for more than 325 million users. ShareChat and…

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Uncategorized

Game On, App On: Mobile Marketing Magic for Sports Brands 

Posted onMarch 12, 2024March 12, 2024 Author Vaishali Tripathi
Featured Images 66

In the ever-evolving world of sports marketing, we have seen a noticeable shift toward mobile-centric strategies in recent years. This change has been driven by…

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Uncategorized

Dissecting Clubmahindra’s Ind Vs Aus WTC 2023 Sports Campaigns with Disney+ Hotstar

Posted onMarch 12, 2024March 12, 2024 Author Vaishali Tripathi
Case Study 1

Product/Service Club Mahindra, a prominent vacation ownership company, is known for offering its members memorable holiday experiences across various resorts. The brand provides a unique…

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Advertising, Uncategorized

Advertisers Leverage Ad Options in JioCinema App During WPL & IPL 2024

Posted onMarch 11, 2024March 11, 2024 Author Vaishali Tripathi
Featured Images 65

The Indian Premier League (IPL) stands as the preeminent league for many players, widely recognized as the world’s largest T20 League. It represents a grand…

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Uncategorized, IPL, Series

IPL 2024: What’s New for Advertisers?

Posted onMarch 11, 2024March 11, 2024 Author Vaishali Tripathi
Ipl 2023

The adrenaline-pumping thrill of the Indian Premier League (IPL) is set to return in 2024, and the excitement extends far beyond the passionate fans. This…

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Case Study

Dissecting Whiskers World Cup 2023 Sports Campaign with Disney+ Hotstar

Posted onMarch 8, 2024March 8, 2024 Author Vaishali Tripathi
Case Study 3

Product/Service Whiskers stands out in the grooming industry by offering a diverse range of products tailored for a universal audience. Their portfolio includes innovative items…

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Advertising

What is Event Marketing? Types and Examples

Posted onMarch 6, 2024February 6, 2025 Author Vaishali Tripathi
Featured Images 61 1 1 1

In today’s digital world, brands are constantly seeking ways to connect with their audience on a deeper level. Enter event marketing, a powerful strategy that…

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