The Indian Premier League (IPL) stands as the preeminent league for many players, widely recognized as the world’s largest T20 League. It represents a grand opportunity for brands to showcase themselves to a massive audience. The IPL captivates cricket enthusiasts, with its fan base expanding annually. It has evolved into an entertainment nexus, enabling brands to enhance their visibility by associating with the Indian Premier League.
Currently, the Women’s Premier League (WPL) is in its second season and has shown considerable growth since its debut last year. The tournament is anticipated to experience significant increases in viewership and sponsorship.
Brands have strategically positioned themselves in the WPL 2024 through various advertising options, and similar opportunities will be available for brands in the IPL 2024.
Digital Ad media options
Brands are using various options to get visibility in IPL and WPL. Let’s see some of the options for the Advertisers to Leverage Ad Options in the JioCinema App.
Pre Roll Video
Pre-roll video ads, typically lasting 5-10 seconds, are non-skippable advertisements shown before the commencement of live game streaming. While they may not have the same level of impact as mid-roll ads, they often yield a higher Click-Through Rate (CTR) due to their placement. Pre-roll video ads offer two levels of targeting, providing advertisers with opportunities to reach specific audiences effectively.
Mid Roll Video
Midroll video ads are a type of digital advertising that appears in the middle of video content. Unlike pre-roll ads that play before the content starts or post-roll ads that appear after the content ends, midroll ads are inserted at specific points during the video.
Fence AD/Banner ADs
Banner ads are a form of digital advertising that appears on websites and digital platforms as rectangular graphics or images, typically placed at the top, bottom, or sides of a web page. They are one of the most common forms of online advertising and serve as a visual way to promote products, services, or brands to users visiting a website.
Masthead Banner
A web banner, commonly referred to as a banner ad, is a type of advertising material visible on websites or mobile apps. These ads mainly consist of images, sometimes incorporating multimedia components such as .png, .jpg, or .gif files. In contrast, masthead banners are prominently positioned at the homepage’s top on a platform for an entire day. They possess the capability to appear on both the platform’s app and website interfaces.
Squeeze up
Squeeze-up ads are a type of television advertising format that has transitioned into the digital realm, particularly in video content. These ads typically involve shrinking the main content to a smaller size and repositioning it on the screen to make room for an advertisement, usually toward the end of a program or video segment.
Featured Cards
Featured Cards are streamlined banners designed to showcase brand logos and messages effectively.
Options for Featured Cards include:
- Super 4’s
- Fall of Wickets
- Super Saves
- Player Specific Moments
For other options kindly have a look at our IPL 2024 AD Plans
