Top 5 Logistics Ads Campaigns in India
In the vibrant economy of India, logistics is of paramount importance for it shapes the whole trade and commerce. These campaigns are very different in…
Author: Vaishali Tripathi
TV and Digital Advertising Mix: Why Combining Both Channels Drives Better Results
Marketing teams often treat tv and digital advertising mix as competing channels. The reality is different. Brands achieving stronger results are increasingly combining both to…
Star Sports Introduces exciting new opportunities for brands on IPL 2024
The Indian Premier League (IPL) television broadcast achieved unprecedented success in 2023, reaching over 500 million viewers and breaking all previous viewership records for cricket….
Healthcare Advertising – Strategies, Trends & Ethics
Healthcare advertising, being a meticulously woven tapestry of strategy, communication, and compassion, now finds itself at a junction where it meets innovation and concern in…
Dissecting CoinSwitch Kuber’s IPL 2021 Sports Campaigns with Disney+ Hotstar
Product/Service CoinSwitch Kuber, a cryptocurrency exchange platform in India, makes the steps of investing in digital currencies very easy to accomplish. The platform has an…
JioCinema Enhances Advertising Opportunities for IPL 2024 Through Innovative Strategies
Viacom18 is taking an unprecedented step to revolutionize the advertising landscape by launching a new strategy for the upcoming IPL season. These terrestrial broadcasts are…
Dissecting Mamaearth CTV T20 World Cup campaign
Product/Service Mamaearth founded in 2016 by Varun Alagh, is an Indian brand that offers a wide range of natural and toxin-free personal care products for…
Domestic Tourism Marketing Strategies
In the ever-evolving landscape of tourism, domestic tourism has emerged as a vital component for national economies, offering resilience against the fluctuations of international tourist…
The Impact of Prematurely Ended IPL Matches on Spot Ads
The Indian Premier League stands as a pinnacle of excitement around the country and the globe. The popularity of the League is so high that…
CarDekho Leverages Sports with “Sapna Re” Campaign.
Product/Service: CarDekho, a leading automotive platform in India, specializes in offering a wide array of quality used cars at affordable prices. It provides a seamless…