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Author: Vaishali Tripathi

News

JioCinema Enhances Advertising Opportunities for IPL 2024 Through Innovative Strategies

Posted onFebruary 15, 2024February 15, 2024 Author Vaishali Tripathi
Featured Images 53

Viacom18 is taking an unprecedented step to revolutionize the advertising landscape by launching a new strategy for the upcoming IPL season. These terrestrial broadcasts are…

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Advertising

Dissecting Mamaearth CTV T20 World Cup campaign

Posted onFebruary 15, 2024February 15, 2024 Author Vaishali Tripathi
Mamaearth R Logo 1

Product/Service Mamaearth founded in 2016 by Varun Alagh, is an Indian brand that offers a wide range of natural and toxin-free personal care products for…

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Marketing

Domestic Tourism Marketing Strategies 

Posted onFebruary 14, 2024February 14, 2024 Author Vaishali Tripathi
Domestic Tourism Marketing Strategies

In the ever-evolving landscape of tourism, domestic tourism has emerged as a vital component for national economies, offering resilience against the fluctuations of international tourist…

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IPL

The Impact of Prematurely Ended IPL Matches on Spot Ads

Posted onFebruary 14, 2024February 14, 2024 Author Vaishali Tripathi
Featured Images 39

The Indian Premier League stands as a pinnacle of excitement around the country and the globe. The popularity of the League is so high that…

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Case Study

CarDekho Leverages Sports with “Sapna Re” Campaign. 

Posted onFebruary 7, 2024January 24, 2025 Author Vaishali Tripathi
Generalnews

Product/Service: CarDekho, a leading automotive platform in India, specializes in offering a wide array of quality used cars at affordable prices. It provides a seamless…

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Marketing

Ultimate Guide to AI in Digital Marketing

Posted onFebruary 6, 2024February 6, 2024 Author Vaishali Tripathi
Ai In Digital Marketing

It is within this dynamic environment of a digital marketing world that AI emerges as the game changer and how brands interact with their audiences….

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Case Study, Uncategorized

Case Study: Zomato Mumbai Metro Jingle Campaign

Posted onFebruary 5, 2024February 5, 2024 Author Vaishali Tripathi
Zomato Logo

Product/Service Zomato, an Indian multinational restaurant aggregator and food delivery company, provides information, menus, and user reviews of restaurants. Founded by Deepinder Goyal and Pankaj…

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News

Harsha Bhogle Stars in Atomberg’s TVC: Redefining Fandom with Eco-Friendly Innovation

Posted onFebruary 5, 2024February 5, 2024 Author Vaishali Tripathi
Featured Images 46 1

Harsha Bhogle, the famous commentator, appeared recently on a TVC from Atomberg Technologies, a new product. This creative advert skilfully uses the double meaning of…

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Advertising

Pre Testing and Post Testing Methods in Advertising: Top 20 Techniques to Maximize Campaign ROI (2026 Guide)

Posted onFebruary 1, 2024February 25, 2026 Author Vaishali Tripathi
Top 10 Pre Testing And Post Testing Methods In Advertising

In the fast-paced world of advertising, ensuring your campaigns are effective before and after launch is essential for success. pre testing methods in advertising help…

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Media Trivia

Media Trivia – Based on ProKabaddi League Advertisers and Sponsors.

Posted onJanuary 31, 2024February 27, 2024 Author Vaishali Tripathi
Featured Images 43

The ProKabaddi League (PKL), a professional-level Kabaddi league in India, has not only revolutionized the traditional sport of Kabaddi but has also created a unique…

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