Game On, App On: Mobile Marketing Magic for Sports Brands
In the ever-evolving world of sports marketing, we have seen a noticeable shift toward mobile-centric strategies in recent years. This change has been driven by…
Author: Vaishali Tripathi
Dissecting Clubmahindra’s Ind Vs Aus WTC 2023 Sports Campaigns with Disney+ Hotstar
Product/Service Club Mahindra, a prominent vacation ownership company, is known for offering its members memorable holiday experiences across various resorts. The brand provides a unique…
Advertisers Leverage Ad Options in JioCinema App During WPL & IPL 2024
The Indian Premier League (IPL) stands as the preeminent league for many players, widely recognized as the world’s largest T20 League. It represents a grand…
IPL 2024: What’s New for Advertisers?
The adrenaline-pumping thrill of the Indian Premier League (IPL) is set to return in 2024, and the excitement extends far beyond the passionate fans. This…
Dissecting Whiskers World Cup 2023 Sports Campaign with Disney+ Hotstar
Product/Service Whiskers stands out in the grooming industry by offering a diverse range of products tailored for a universal audience. Their portfolio includes innovative items…
What is Event Marketing? Types and Examples
In today’s digital world, brands are constantly seeking ways to connect with their audience on a deeper level. Enter event marketing, a powerful strategy that…
Top 10 Most Watched Sports in India 2025
India, a country rich in traditions and sports fervor through the years, has observed a wide spectrum of sports taste from its citizenry. While marching…
IPL TRP 2025 & Viewership on Star Sports – Weekly, Monthly & Yearly
IPL 2024 delivered outstanding entertainment which simultaneously drove unprecedented viewing records along with powerful player achievements. Unprecedented viewer numbers emerged through reports from Disney Star…
JioCinema Aims for a Fivefold Surge in Advertisers to 4,000 for IPL 2024, With Anil Jayaraj Spotlighting the Power of Digital
In the bustling metropolis of Mumbai, during a recent summit, Anil Jayaraj, the CEO of Sports at Viacom18 Media, took center stage to address the…
Viacom18 signs multi year strategic deal with Moloco for Ad serving on JioCinema
Advertising is one of the key modules for revenue generation on streaming platforms and to streamline the process of Ad serving Viacom18 has signed a…