IPL 2024: What’s New for Advertisers?
The adrenaline-pumping thrill of the Indian Premier League (IPL) is set to return in 2024, and the excitement extends far beyond the passionate fans. This…
Author: Vaishali Tripathi
Dissecting Whiskers World Cup 2023 Sports Campaign with Disney+ Hotstar
Product/Service Whiskers stands out in the grooming industry by offering a diverse range of products tailored for a universal audience. Their portfolio includes innovative items…
What is Event Marketing? Types and Examples
In today’s digital world, brands are constantly seeking ways to connect with their audience on a deeper level. Enter event marketing, a powerful strategy that…
Top 10 Most Watched Sports in India 2025
India, a country rich in traditions and sports fervor through the years, has observed a wide spectrum of sports taste from its citizenry. While marching…
IPL TRP 2025 & Viewership on Star Sports – Weekly, Monthly & Yearly
IPL 2024 delivered outstanding entertainment which simultaneously drove unprecedented viewing records along with powerful player achievements. Unprecedented viewer numbers emerged through reports from Disney Star…
JioCinema Aims for a Fivefold Surge in Advertisers to 4,000 for IPL 2024, With Anil Jayaraj Spotlighting the Power of Digital
In the bustling metropolis of Mumbai, during a recent summit, Anil Jayaraj, the CEO of Sports at Viacom18 Media, took center stage to address the…
Viacom18 signs multi year strategic deal with Moloco for Ad serving on JioCinema
Advertising is one of the key modules for revenue generation on streaming platforms and to streamline the process of Ad serving Viacom18 has signed a…
Dissecting Tata Tiago’s ICC Men’s T20 WC 2022 CTV Sports Campaigns with Disney+ Hotstar
Product/Service Tata Tiago is nicknamed India’s safest car, as its 4-star global NCAP Safety Rating is the only one of its kind in this category….
Media Trivia – Based on dentsu & e4m Digital Advertising report 2024
In the ever-evolving realm of digital advertising, staying ahead requires not only understanding current trends but also anticipating future shifts. The “Dentsu & e4m Digital…
Digital Advertising Growth Slows: What’s Behind the Sudden Halt?
Digital Advertising has been the fastest growing advertising medium in the past few years but recent concerns regarding data privacy and Google’s endeavor to establish…