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The Centre has officially announced to bring additional guidelines for the better monitoring of social media influencers. Just before, a set of guidelines for surrogate…
Star Sports witnessed a 95% increase in reach for the first 2 weeks of the Premier League as compared to the previous season. The opening…
BARC has underlined that Ravivaar with Star Parivar, a non-fiction show airing on Star Plus is the top-notch favourite across weeks in a row now….
The delay in third-party cookie deprecation will be a blessing in disguise as publishers and brands can work on solutions like building first-party data. (Source:…
The popular mobile game BGMI, created by gaming studio Ktafton, has recently been pulled from Apple and Android app stores. Krafton has said they are…
According to a Bloomberg report, India is close to 20 Mn crypto investors and industry experts are of the opinion that the crypto sector needs…
The BARC ratings have resumed for news channels, however most stakeholders are skeptical of the BARC ratings. This is due to the widespread perception that…
Viacom18 which is a joint venture between ViacomCBS and TV18, will be introducing its English sports channels, Sports18 1 HD and Sports18 1 SD on…
The year 2022 will be the year of cricket. Industry experts are estimating that broadcasters may invest approx Rs 50,000 cr to acquire media rights…
Sony Pictures Networks India has bagged the exclusive rights to broadcast Asian Games 2022. The deal spans from November 2021 to September 2023 and it…