Headlines: Top media ad news in India for the week (Date: 21st March – 27th March 2022)

Viacom18 which is a joint venture between ViacomCBS and TV18, will be introducing its English sports channels, Sports18 1 HD and Sports18 1 SD on 15th Apr, 2022. The channels are priced at Rs 12 to Rs 8 for the consumers. 

As per the FICCI-EY report, DD Free Dish + CTV subscriber base will cross 90 Mn by 2025. This report also stated that the steady growth of Free (cable) TV, Pay TV & CTV shows that TV connection will keep growing by 5% every year and will cross 67% of the Indian households by 2025. 

According to the BARC data for the week 1 – 10, 2022, news channel Aaj Tak has clocked 300 Mn reach. Aaj Tak is also the only news channel in India to cross the 20 Mn subscriber mark on YouTube. 

Glance InMobi Pte. Ltd. (an advertising and marketing company) has announced that it has acquired Gambit Sports Pvt Ltd, the Indian gaming company. Glance Games has more than 45 Mn monthly active users across Asia. 70% of the users belong to the age group of 18 to 34, and more than 40% of gamers are female. 

Evan Spiegel, the Co-founder and CEO of Snap announced that Snapchat has reached 100 Mn monthly snapchatters in India, and more than 75% of the users fall in the age group of 13 to 24 years. 

According to the FICCI-EY report, the subscription revenue of video OTT is expected to grow at 24% CAGR. This growth is expected to overtake TV broadcast in terms of subscription revenue collection by the year 2024. 

As per the Pitch Madison Advertising Report 2022, digital will replace TV as the primary advertising medium within this year, with online gaming becoming a large driver in this space. Industry experts are of the opinion that gaming will let brands advertise across various genres and the metaverse. (Source: E4M)

RAM Ratings Week 04’22 – Week 07’22: Fever FM retains the top position in Mumbai, and Delhi. Big FM and Radio Mirchi maintain top spots in Bangalore and Kolkata respectively.

BARC’s top 5 advertisers of week 11 (12th March – 18th March 2022)  are – Hindustan Lever Ltd, Reckitt Benckiser (India) Ltd, Coca Cola India Ltd, Pepsi Foods, Procter & Gamble.

According to BARC weekly data, the following were the top 5 paid TV channels in week 11 (12th March – 18th March 2022) – Star Maa, Sun TV, STAR Plus, Star Utsav, Dhinchaak.

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