Headlines: Top Media and Ad News in India for the Week (5th September – 11th September, 2022)

Weekly news

The Centre has officially announced to bring additional guidelines for the better monitoring of social media influencers. Just before, a set of guidelines for surrogate and misleading ads had been issued.

Jagran new media, the famous Hindi news portal, expands its network in Gujarat with the launch of GujaratiJagran.com. This will give brands and advertisers the opportunity to reach out to a new geographic audience. 

The heated and thrilling Indo-Pak league match in Asia Cup 2022, held on August 28th, turns out to become the most watched T20I ever, outside of world cups. As per Star Sports, the blockbuster  event recorded a cumulative reach of 133 million and registered 13.6 billion minutes. 

India-based real money game apps of rummy and daily fantasy sports will be allowed on Google’s Playstore on a pilot basis from 28th September 2022 to 28th September 2023. It can be a good chance for the gaming industry to expand their business and gamers have a good year to look forward to. 

Don’t let the boom in online gaming let you presume a decline in traditional sports, though. The incredible India – Pak Super 4 clash in the recently held Asia Cup garnered 14 Mn concurrent users on Disney+Hotstar. 

Interactive Avenues & Matterkind has launched ‘Connected TV Advertising Playbook’. The playbook is aiming to empower marketers and brands with a comprehensive understanding of the CTV landscape and more.

As per TAM AdEx Report on Digital advertising for Jan-Jun ’22, ad insertions surged by 109% compared to Jan-Jun’21 and witnessed more than threefold growth over Jan-Jun ’20.

RAM Ratings for Week 28’22 – Week 31’22 is out. Radio Mirchi was on the top in Mumbai and Kolkata. Delhi had Fever FM as the leader and Big FM ruled in Bangalore.

BARC’s top 5 advertisers of week 35 (27th Aug – 2nd Sept 2022) are -Hindustan Lever Ltd, Reckitt Benckiser Group, Procter & Gamble, Coca Cola India, GODREJ.

According to BARC weekly data, the following were the top 5 paid TV channels in week 35 (27th Aug – 2nd Sept 2022) – Paid– Sun TV, Star Maa, Star Plus, Goldmines, Dangal.

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