Headlines: Top Media and Ad News in India for the Week (29th August – 4th September, 2022)

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Star Sports witnessed a 95% increase in reach for the first 2 weeks of the Premier League as compared to the previous season. The opening fixture of Manchester United vs Brighton was the highest-rated game.

After the success of the Cadbury Diwali ad featuring Shah Rukh Khan that used AI to promote small businesses, brands are embracing AI developments in the ad world. VR and Metaverse will become a part of new ads with the creation of new virtual characters, allowing brands and celebrities to make the best of their shoot schedules. (Source: E4M)

Disney+Hotstar has attracted 13 Mn concurrent users for the India-Pak Asia cup match. The concurrent viewership for the Asia Cup match between the 2 teams has surpassed their ICC T20 WC 2021 match which witnessed 12.8 Mn users on Hotstar. 

‘World’s largest standalone’ 5G services will be rolled out by Reliance in metro cities by Diwali. With faster data speed, short video consumption and OTT will witness a jump, traditional ads will shift further towards digital. (Source: E4M)

Chennai Metro Rail Ltd (CMRL) has floated a tender for licensing of ad rights at metro stations. The bid is for 9 metro stations of Corridor 1 of Phase 1 Extension. 

Digital OOH is becoming a trend as a new and cost-effective option. As per EY-FICCI Report 2022 India is to witness approx 60,000 connected screens compared to 55,000 in 2020. By 2025 the number is expected to reach 90,000 and the DOOH revenue will reach 15% by 2024. 

RAM Ratings for Week 27’22 – Week 30’22 is out. Radio Mirchi was on the top in Mumbai and Kolkata. Delhi had Fever FM as the leader and Big FM ruled in Bangalore.

BARC’s top 5 advertisers of week 34 (20th Aug – 26th Aug 2022) are -Hindustan Lever Ltd, Reckitt Benckiser Group, GODREJ, Coca Cola India, Procter & Gamble.

According to BARC weekly data, the following were the top 5 paid TV channels in week 34 (20th Aug – 26th Aug 2022) – 

Paid– Sun TV, Star Maa, Star Plus, Goldmines, Dangal.

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