Headlines: Top Media and Ad News in India for the Week (1st August – 7th August, 2022)

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The delay in third-party cookie deprecation will be a blessing in disguise as publishers and brands can work on solutions like building first-party data. (Source: E4M)

Jagran New Media which is the digital arm of Jagran Prakashan has crossed a 100 Mn user mark and registered a growth of 19% in total unique visitors. 

As per experts, locked phone screens advertising can offer endless possibilities for advertisers and brands, but the space must be used tactfully for attracting customers and ensure that they don’t get annoyed or overwhelmed. (Source: E4M)

Warner Bros Discovery will merge with HBO Max & Discovery+. This is expected to open new advertising opportunities for brands and increase viewership for the channel. WBD will relaunch the combined entity in 2023. 

The DTH industry is seeing a decline in its active subscriber base, as per the Performance Indicator Report from TRAI. The private DTH players have lost 1.6 Mn paid subscribers in Q1 CY2022 in  comparison to Q4 CY2021.

The print industry saw a hit in distribution due to the pandemic, however it has bounced back as the print ads have registered a 469% increase in the average ad volume per day in May 2022 compared to May 2020. (Souce: TAM AdEx)

As per the GroupM-e4M OOH Report, with the festive season approaching, the estimated mobility for the next 3 months is expected to average 107.63% of the pre-pandemic levels with a range of +/-12%. 

RAM Ratings Week 23’22 – 26’22: Fever FM tops in Mumbai & Delhi. Big FM dominated the top spot in Bangalore and Radio Mirchi topped the charts in Kolkata.

BARC’s top 5 advertisers of week 30 (23rd July – 29th July 2022) are -Hindustan Lever Ltd, Reckitt Benckiser Group, GODREJ, Procter & Gamble, Coca Cola India.

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Shrobana Rakshit

A passionate writer and feminist, who believes in the power of words to challenge social norms, break barriers and inspire change. With scattered thoughts on window panes I'm in constant need of coffee and fresh nutrition for my brain (I'm a book-butterfly indeed). When I ain't lost in the world of words, I find solace in the art of dance, where movement becomes my muse.

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