IPL 2020 Hotstar Advertising Budget Calculator
IPL 2020 Hotstar Advertising Budget Calculator: Know how much would advertising during IPL 2020 cost you? Skip to the calculator With IPL 2020 making a…
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Media Trivia: Popular IPL campaigns and associations
IPL 2020 is around the corner and we can’t keep calm. Coinciding with the festive season, IPL 2020 is all set to bring cheers to…
Television Advertising Campaign Planning : Part 3
In the first article of the series, we discussed some useful facts and figures about television viewership and advertising in India, curated from reports by…
How TCS iON Used Digital Ads To Generate Leads For Their Courses
Brand Introduction TCS iON is a unit of Tata Consultancy Services which is focused on providing cloud-based services to small and medium business enterprises, educational…
Post-evaluation report can help TV campaigns- A Case Study
Reporting is for digital advertising only and not for television advertising. If you have believed this for a long time, you are here for a…
Media Trivia: Television Advertising during Lockdown (Apr-Jun 2020)
Lockdown brought a lot of activities to a halt including new content generation for television and OTTs. This, however, didn’t deter the audience from enjoying…
TV Advertising Facts and Figures
Does TV advertising interest and intimidate you at the same time? On one hand, the nationwide reach of television presents a wonderful opportunity for branding…
8 Articles To Help You Stay Updated With The Indian Advertising Space
This e-book consists of 8 articles, based on the top-rated stories from our blog over the period of the past one year. We understand reading long-format articles…
Advertising for health care & health supplements brands in the times of COVID-19
Summary Platforms Why advertise Popular Media Digital OTT Platforms 1. Advanced Targeting Options2. High engagement rate during COVID-19 Hotstar, Jio Saavn, Gaana, Voot, Zee5 User-generated…