Headlines: Top media ad news in India for the week (Date: 15th November – 21st November)

Top Media Ad News In India For The Week 5

Zee Media saw a 41% increase in advertising revenue i.e. from Rs 195 crore to Rs 206.14 crore in Q2 of FY21. 

According to NTO 2.0, channels that are priced above Rs 12 can’t be a part of the bouquet. The broadcasters have decided to remove the driver channels from the bouquet and priced those channels above Rs 12.

“The overall advertising volume on TV has increased by 7% during October ‘21, in comparison to October ‘20”, according to the TAM advertising data. 

Sony Pictures Networks has acquired the broadcast rights for Lanka Premier League.

As life on the TV sets are back to normal, Hindi GECs have geared up for new shows. Consumers are expected to watch more than 13-15 new shows by the end of the year 2021. 

In Q2 Dish TV has recorded a subscription revenue of Rs 645 cr. There was also an increase of 39.2% in advertisement income i.e. from Rs 8.3 crore to Rs 12 crore during the month of September.

Star Sports has signed 9 broadcast sponsors for the India vs NZ series. The sponsors on boarded by the broadcasters are; Dream11, BYJU’S, Kamla Pasand, Maruti Suzuki, Dhani,  MakeMyTrip, Aakash, Great Learning and WhitehatJr.

RAM Ratings Week 39’21 – Week 42’21: Fever FM on top in Mumbai and Delhi. Radio Mirchi retains its position in Kolkata. Big FM ahead in Bangalore.

BARC top 5 advertisers of the week 45 (6th November – 12th November 2021)  are – Hindustan Lever Ltd, Reckitt Benckiser (India) Ltd, Ponds India, Brooke Bond Lipton India LTD, Godrej Consumer Products LTD. 

According to BARC weekly data, the following were the top 5 paid TV channels in week 45 (6th November – 12th November 2021) – 

Paid– Sun TV, STAR Plus, STAR Maa, STAR Utsav & STAR Sports 1 Hindi.

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Shrobana Rakshit

A passionate writer and feminist, who believes in the power of words to challenge social norms, break barriers and inspire change. With scattered thoughts on window panes I'm in constant need of coffee and fresh nutrition for my brain (I'm a book-butterfly indeed). When I ain't lost in the world of words, I find solace in the art of dance, where movement becomes my muse.

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