According to Punit Goenka, the CEO & MD of ZEEL, advertising may soon surpass pre-covid levels if the current trends continue. The business sentiment has improved and will provide steady growth for the sector. This will help businesses get back on track by the end of this FY.
Experts are of the view that India’s exit may affect the viewership of the T20 World Cup, however the ad revenue for the broadcasters will not be affected as the ad inventory has already been sold.
The ad revenue growth for Sun TV Network is set to grow in H2 FY22. There was a record breaking growth in ad revenue in September and October.
Star India recorded a cumulative reach of over 238 million viewership till the last week, due to the T20 WC.
The recent roundtable of e4m Business Leaders, powered by Google discussed the importance of paid advertising for businesses to keep pace with the consumers in the digital age. The panelists are of the view that paid advertising is not for the future but is a present necessity for every business.
After Facebook, Disney is planning to build its own metaverse by connecting the physical and digital worlds more closely, said the CEO of Disney Chapek.
In FY21 Cola majors spent more than Rs 900 cr on advertising. According to the financial data by Tofler, this is a decrease of 23% that Coca-Cola India and PepsiCo India spent in FY20.
RAM Ratings Week 37-Week 40: Fever FM remains on the top spot in Delhi & Mumbai again. Radio City maintains a lead in Bangalore. Mirchi remains on the top of Kolkata charts.
BARC top 5 advertisers of the week 44 (30th October – 5th November 2021) are – Hindustan Lever Ltd, Reckitt Benckiser (India) Ltd, Ponds India, Brooke Bond Lipton India LTD, Godrej Consumer Products LTD.
According to BARC weekly data, the following were the top 5 paid TV channels in week 44 (30th October – 5th November 2021) –
Paid– Sun TV, STAR Sports 1 Hindi, STAR Plus, STAR Maa & STAR Utsav.