Top 10 Insights for Indian Advertisers 2020 by Google
The year 2020 was a watershed moment for India’s digital adoption. The latest issue of Google’s annual report- The Year in Search highlights the three…
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Media Trivia: Performance Marketing Terms
This month, we thought we would take a break from all those heavy reports and instead play the most basic form of trivia. Can you…
IPL 2022 Advertising Budget Calculator (For Hotstar Video Ads)
The most frequently asked question on IPL 2022 Advertising has been “How much will it cost to advertise in IPL 2022 on Hotstar?” While when…
TV Advertising : How Long Should My Television Campaign Run?
The Article Series In the series TV advertising for first time advertisers, we have covered the following topics till date: TV Advertising Facts & Figures:…
Media Trivia: Digital Advertising in India 2020
This quiz is based on the latest DAN-e4M report on Digital Advertising in India 2021. Check how updated you are with the latest trends. Ready…
TV Advertising FAQs: How many ad spots should I run per day on television? (Part 8 of the series)
The Article Series In the series TV advertising for first time advertisers, we have covered the following topics till date: TV Advertising Facts & Figures:…
TV Advertising FAQs: How long should my television ad be? (Part 7 of the series)
The Article Series In the series TV advertising for first time advertisers, we have covered the following topics till date: TV Advertising Facts & Figures: Useful…
Case Study: How Havmor leveraged Digital Medium to increase its brand awareness
The Product Established in the year 1945, Havmor is one of the largest ice-cream brands in India. Havmor is especially known for its various unique…
Media Trivia: Identify The Correct Indian Advertising Industry facts
It’s festive season and we don’t want to work too hard. So, we have come up with a simple yet informative quiz. The trivia is…
Covid-19 Effect on Indian advertising: Post-Lockdown state of Indian Advertising
In our article Advertising after lockdown: Where would advertisers’ money go? published in April 2020, based on industry insights and our website traffic, we made…