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Summary Platforms Why Advertise? Popular Media Digital OTT Platforms 1. Young audience2. Advanced Targeting Options3. High engagement rate during COVID-19 Hotstar, Jio Saavn, Gaana, Voot,…
The entire country is under lockdown. Key activities like manufacturing, transport, logistics, and traveling have faced major restrictions. One of the worst affected is media…
What did India watch the most in 2019 on TV? Which genres on TV are gaining popularity faster? Which areas in India are witnessing the…
Introduction Unable to keep track of industry reports? Overwhelmed by the volume of bookmarked articles on Indian advertising? We hear you. This article contains key insights…
This month’s quiz is based on Pitch Madison Advertising Report 2020. Enjoy the trivia and keep yourself updated with the latest trends in media and…
This quiz is based on the latest DAN-e4M report on Digital Advertising in India 2020. Check how updated you are with the latest trends. Ready…
This article spans across 5 pages. Please use the page index at the bottom of the page to navigate to the next pages. Introduction In…
What would we cover in this article? Following are the topics we would discuss in the article. You can skip to relevant sections by following…
Introduction In the first article of the series State-wise Media Exposure in India-A Comparison, we discussed, in brief, the heterogeneous nature of media penetration across…
Summary: In this article, we would discuss: Online news consumption in India is very high, especially on mobiles, in vernacular languages. 56% of all news…