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Tag: Show at top

TV

TV Advertising FAQs: How long should my television ad be? (Part 7 of the series)

Posted onDecember 4, 2020December 4, 2020 Author Arpita
Television Mock Up 1135 19

The Article Series In the series TV advertising for first time advertisers, we have covered the following topics till date: TV Advertising Facts & Figures: Useful…

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Case Studies, Case Studies on Companies, FMCG

Case Study: How Havmor leveraged Digital Medium to increase its brand awareness

Posted onNovember 25, 2020August 13, 2022 Author Vaishali Tripathi
Havmor Case Study

The Product  Established in the year 1945, Havmor is one of the largest ice-cream brands in India.  Havmor is especially known for its various unique…

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Trivia

Media Trivia: Identify The Correct Indian Advertising Industry facts

Posted onOctober 30, 2020August 4, 2022 Author Arpita
Black Dice Fact Fake With April Fools Day Dark Misleading Changing Communication April Fools Day Realistic 3D Render 79161 758

It’s festive season and we don’t want to work too hard. So, we have come up with a simple yet informative quiz. The trivia is…

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Events/Season, Reports, Top-Rated

Covid-19 Effect on Indian advertising: Post-Lockdown state of Indian Advertising

Posted onOctober 26, 2020December 3, 2020 Author Arpita
Picture1 1

In our article Advertising after lockdown: Where would advertisers’ money go? published in April 2020, based on industry insights and our website traffic, we made…

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Events

A complete Guide To Advertising In BIGG BOSS 16th Season On Colors

Posted onOctober 26, 2020May 9, 2023 Author Vaishali Tripathi
Bigg Boss Season 16

Why Do Advertisers Like To Advertise Their Brand In Reality Tv Shows? With becoming a dominant genre in Indian Television, Reality-TV has never ceased to…

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Events/Seasons

Festive season 2020 advertising: This year vs Last year (Part 1 of the series)

Posted onSeptember 30, 2020October 1, 2020 Author Arpita
Beautiful Fireworks Display Black Sky 74190 1062

The festive season is around the corner. We are still facing the wrath of Covid-19 but with most businesses up and running and mega-events like…

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TV, TV Advertising

How can channel share report help brands understand their target audience’s viewership preference (Part 5 of the series)

Posted onSeptember 10, 2020September 10, 2020 Author Arpita
Caucasian Man With Glasses Sitting Armchair Watching Several Vintage Televisions 103577 5452

In the series TV advertising for first time advertisers, we have covered the following topics till date: TV Advertising Facts & Figures: Useful facts and…

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Trivia

Media Trivia: State of advertising in India during 2020 H1

Posted onSeptember 2, 2020September 2, 2020 Author Arpita
Concept Useless Library With Books 114309 938

It’s been about six months we’ve been battling a pandemic. While there have been major changes in how the world works, one of the most…

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TV, How To

How competitor analysis report can help brands gauge their competitor’s advertising strategy (Part 4 of the series)

Posted onAugust 25, 2020September 10, 2020 Author Arpita
How Competitor Analysis Report Can Help Brands Gauge Their Competitor'S Advertising Strategy

In the series TV advertising for first time advertisers, we have covered the following topics: TV Advertising Facts & Figures: Useful facts and figures about…

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Events/Seasons, Events/Season, Festive, IPL, Opinion/Trends, Opinions and Trends, Series

IPL Advertising: The tug of war between Covid-19 and festive season. Should you advertise?

Posted onAugust 19, 2020September 4, 2020 Author Arpita
Ipl Advertising: The Tug Of War Between Covid-19 And Festive Season. Should You Advertise?

It’s been six months and the uncertainty over Covid-19 is still there. People are trying hard to adjust to the new normal by staying home…

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