Headlines: Top media ad news India for week starting 13/10

According to the market estimates, the cost of  out-of-film & co-branded associations may range from Rs 40 lakhs to crores. The cost of one brand’s placement within a movie now ranges from Rs 20-30 lakh to Rs 1 crore which is likely to rise.

The founder & MD of V-Mart Lalit Agarwal recently spoke at IBC 2021 about the future of the retail market in India. According to him, even though digital is on the rise, physical shopping will not go out of style in India, which means outdoor advertising still has a role to play.

As per AdEx India, print media experienced a 93% increase in ad volume during July-September period, and is in the path of recovery by 2022.

TV news broadcasters are expecting a 20-25% rise in ad spends during the elections. As there might be a growth in TV news viewership during national as well as state elections.

According to the Bobble AI report, E-commerce in India has seen a growth of 77% during the year 2020 and 2021. As per Bobby AI finding, brands must capture the growth opportunities, through advertising in e-commerce platforms.

Pro Kabaddi has launched its campaign ‘Jo bhidega, woh badhega”, which has stirred excitement among sports fans. Vivo Pro Kabaddi league has partnered with sports broadcaster Star Sports and has garnered 8 sponsors and new advertisers for the league.

RAM Ratings Week 43’21- Week 46’21: Radio Mirchi is leading in Mumbai, and Fever FM continues to top in Delhi. Mirchi and Big FM led in Bangalore and Kolkata respectively in the four-week period.

BARC top 5 advertisers of the week 49 (4th December – 10th December 2021)  are – Hindustan Lever Ltd, Reckitt Benckiser (India) Ltd, PONDS INDIA, Cadburys India LTD, Brooke Bond Lipton India. 

According to BARC weekly data, the following were the top 5 paid TV channels in week 49 (4th December – 10th December 2021) – 

Paid– Sun TV, Star Plus, Star Maa, STAR Utsav, Colors.

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