Headlines: Top media ad news in India for the week (Date: 6th December – 12th December)

Cryptocurrency ads are back in the majority of social media platforms and websites after facing a brief suspension by crypto exchanges a few weeks back.

The Indian ad industry is expected to see an annual growth of 6-8%, according to TYNY Global forecast. The report also states that India is the ninth-largest market based on the total size of ad revenue.

According to the Zenith report, Digital transformation will drive 9% of total global ad spend growth in 2022. The report also estimates that the global ad spend will reach US$705 Billion till 2021 end, an increase of US$634 Billion from 2019, and will continue to rise to US$873 Billion by 2024.

The Indian gaming industry is increasing its focus on the vernacular customer base as more and more companies have started advertising to Bharat.The intent is to expand advertising by tapping into the potential of the Indian regional areas, cultures and languages. 

The Indian government has spent Rs 1698.98 crore on print and electronic media ads in the last 3 years, according to the Ministry of Information and Broadcast. The goal of the ads was to create awareness about its policies and schemes.

RAM Ratings for week 41, 2021- Week 44, 2021 are as follows- Fever FM tops in Mumbai & Delhi. Big FM and Mirchi grabbed the top spot in Bangalore and Kolkata respectively.

BARC top 5 advertisers of the week 48 (27th November – 3rd December 2021)  are – Hindustan Lever Ltd, Reckitt Benckiser (India) Ltd, PONDS INDIA, Brooke Bond Lipton India, Cadburys India LTD.

According to BARC weekly data, the following were the top 5 paid TV channels in week 48 (27th November – 3rd December 2021) – 

Paid– Sun TV, Star Maa, Star Plus, STAR Utsav, Colors.

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