Headlines: Top media Ad News in India For The Week (Date: 21st December – 27th December 2021)

Top Media Ad News In India For The Week 1

BARC week 50: Sun TV leads across all genres. The channel has registered 2748.43 weekly AMAs, Star Maa holds the second position with 2702.64 weekly AMAs. 

According to industry experts the joint entity of Zee-Sony will address a lot of advertisers and will now have better bargaining power when it comes to increasing advertising revenues. Zee and Sony will also have more than  50% of share in Hindi GEC and movie genres. 

Star Sports may earn Rs 120 crore revenue from Pro Kabaddi League Season 8. Rs 15 cr is the cost of associate sponsorship, and a 7 cr special partner deal has been made. Brands will now have to spend Rs 1.5 lakh per 10 seconds for spot buying, as per industry estimates

As per TAM AdEx, there were over 4400 brand advertisements in the month of Nov 2021. According to the data, overall advertising volumes on Television decreased by 2% in Nov 2021 in comparison to Nov 2020.

According to the BARC THINK Report, Television ad volumes stood at 156 mn seconds, which is 3% higher than 2020 and is 31% higher than 2019.

As per a report, approx 14% of the overall app downloads are in India, which makes India very powerful for digital marketers. Hence, India can be a breeding ground for all sorts of opportunities and players in the in-app advertising world.

BARC top 5 advertisers of the week 50 (11th December – 17th December 2021)  are – Hindustan Lever Ltd, Reckitt Benckiser (India) Ltd, PONDS INDIA, Cadburys India LTD, Godrej Consumer Products Ltd. 

According to BARC weekly data, the following were the top 5 paid TV channels in week 50 (11th December – 17th December 2021) – 

Paid– Sun TV, Star Maa, Star Plus, STAR Utsav, Star Vijay.


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