The Impact of Prematurely Ended IPL Matches on Spot Ads

The Indian Premier League stands as a pinnacle of excitement around the country and the globe. The popularity of the League is so high that…
The Indian Premier League stands as a pinnacle of excitement around the country and the globe. The popularity of the League is so high that…
In the dynamic landscape of marketing strategies, businesses are constantly seeking innovative approaches to attract and engage their target audiences. One such strategy that has…
Advertisers are eagerly anticipating a surge in the popularity of Connected TV (CTV) ahead of the IPL 2024. Last year’s IPL on CTV, particularly on…
Nowadays, with the increasing number of smartphone users, you may have observed the appearance of advertisements while scrolling through your favourite applications. This is known…
Hindi newspapers hold a crucial position in shaping India’s media landscape, reflecting the linguistic diversity that exists within the nation. With a wide range of…
Gujarati literature and journalism have long been celebrated for their rich cultural heritage and diverse perspectives. Magazines play a pivotal role in disseminating information, shaping…
In the vibrant landscape of Indian media, Gujarati newspapers stand as pillars of information dissemination, serving millions of readers across the globe. Renowned for their…
Malayalam, the language spoken predominantly in the Indian state of Kerala, boasts a rich literary tradition and a vibrant media landscape. One of the prominent…
It is within this dynamic environment of a digital marketing world that AI emerges as the game changer and how brands interact with their audiences….
Marketing research is like a thrilling adventure where we try to understand how the market works. It’s like being a detective, solving the mysteries of…