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Advertising, Traditional Marketing

What is Traditional Marketing? Definition, Types and Examples 

Posted onMarch 27, 2024February 23, 2026 Author Chetana HP
Traditional Marketing

Traditional marketing has been a fundamental part of businesses’ promotional strategies for years. It involves using offline channels to connect and engage with target audiences….

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Advertising, Marketing

What is Direct Response Marketing? Benefits and Examples

Posted onMarch 26, 2024March 27, 2024 Author Chetana HP
Direct Response Marketing

Direct response marketing is an active and outcome-oriented approach that enables businesses to prompt immediate action from their target audience. In a saturated marketing landscape,…

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Advertising

What is Brand Advocacy? How to build and Drive it!

Posted onMarch 26, 2024March 27, 2024 Author Chetana HP
Brand Advocacy

Brand advocacy has become a fundamental aspect of successful marketing strategies in today’s ever-changing business environment. In a world where consumers are bombarded with advertising…

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Advertising

7 Surprising Facts About the Psychology of Advertising 

Posted onMarch 26, 2024March 26, 2024 Author Chetana HP
The Psychology Of Advertising

The field of Advertising Psychology reveals the complex mechanisms that influence consumer behavior and determine the success of marketing campaigns. In the ever-changing world of…

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Media Trivia

Media Trivia- Based on IPl 2024 Sponsors 

Posted onMarch 26, 2024March 26, 2024 Author Vaishali Tripathi
Featured Images 83

Let’s dive into the buzzing world of IPL 2024, focusing on the big players behind the scenes – the sponsors! Media Trivia: IPL 2024 Sponsors…

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Advertising

5 Best Ad Retargeting Practices in 2025

Posted onMarch 22, 2024January 7, 2025 Author Maanasa Parameswaran
Ad-Retargeting

In today’s fast-paced digital world, businesses are always looking for ways to improve their online presence and connect with potential customers. One powerful tool to…

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Case Study

Dissecting Moglix World Cup 2023 Sports Campaign with Disney+ Hotstar

Posted onMarch 21, 2024March 21, 2024 Author Vaishali Tripathi
Sports Campaign

Product/Service Moglix, which was co-founded by Rahul Garg, a well-established Indian e-commerce player in B2B eCommerce, was based in Singapore, which was established in 2015….

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Advertising

The Power of Emotional Advertising – Types and Importance

Posted onMarch 19, 2024July 9, 2024 Author Maanasa Parameswaran
Emotional-Advertising

What is Emotional Advertising? Emotional advertising is a strategic approach used by marketers to tap into the feelings and emotions of consumers in order to…

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Advertising

How Influencers Affect Online Buying Behavior?

Posted onMarch 18, 2024March 20, 2024 Author Vaishali Tripathi
Online Influencers

Do you sometimes immerse yourself in your social media that then suddenly, you are on a stillness due to a familiar influencer who just sold…

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Case Study

Dissecting Spencer’s Performance marketing & World Cup Campaigns with Disney+Hotstar

Posted onMarch 14, 2024May 7, 2026 Author Vaishali Tripathi
Case Study 2

Product/Service Spencer’s, a renowned retail brand, is widely recognized for its diverse range of quality products across grocery, fresh produce, and household essentials.  Campaign Objective…

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