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conversational marketing, Marketing

What is Conversational Marketing? Top 5 Examples and Benefits 

Posted onFebruary 29, 2024February 29, 2024 Author Chetana HP
What Is Conversational Marketing?

Conversational marketing is a game-changer in how businesses connect with their customers. Using chatbots, messaging apps, and live chat allows personalized interactions, quick responses, and…

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News, Uncategorized

Viacom18 signs multi year strategic deal with Moloco for Ad serving on JioCinema

Posted onFebruary 28, 2024February 28, 2024 Author Vaishali Tripathi
Featured Images 53

Advertising is one of the key modules for revenue generation on streaming platforms and to streamline the process of Ad serving Viacom18 has signed a…

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News

What would be the financial impact of canceling an IPL match in 2024?

Posted onFebruary 27, 2024February 27, 2024 Author Vaishali Tripathi
Featured Images 49

Ever wondered about the financial hit when an IPL match gets canceled in 2024? Let’s chat about it! In IPL 2023, a big game between…

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Case Studies, Case Study

Dissecting Apollo’s Ind Vs Aus Test Series Sports Campaign with Disney+ Hotstar

Posted onFebruary 27, 2024February 27, 2024 Author Vaishali Tripathi
Case Study

Product/Service Apollo, a leading healthcare brand in India, is renowned for its comprehensive healthcare services. The brand’s dedicated app empowers users to navigate their healthcare…

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Digital, Digital Advertising

5 Types of Visibility in Digital Marketing

Posted onFebruary 27, 2024February 27, 2024 Author Chetana HP
5 Types Of Visibility In Digital Marketing

In the dynamic world of digital marketing, establishing a strong online presence is crucial for achieving success. As businesses navigate through the complexities of the…

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Advertising, Advertising Appeal

15 Types of Appeal in Advertising You Should Know

Posted onFebruary 27, 2024April 16, 2025 Author Chetana HP
Types Of Appeal In Advertising

Advertising appeal serves as the strategic heartbeat of marketing campaigns, wielding the power to captivate audiences, evoke emotions, and influence consumer behavior. It is essentially…

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Outdoor Advertising, Top 10

Top 10 Outdoor Advertising Agencies in Chennai 

Posted onFebruary 27, 2024February 29, 2024 Author Chetana HP
Top 10 Outdoor Advertising Agencies In Chennai

Chennai is a vibrant metropolis known for its dynamic business environment and cultural heritage. In such a dynamic setting, outdoor advertising plays a crucial role…

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Advertising

Elevate Your Brand with the Ultimate TV and Digital Advertising Mix

Posted onFebruary 20, 2024February 20, 2024 Author Vaishali Tripathi
Featured Images 42

Well as the common misconception goes that you have to choose between either love or career, the same goes for either TV or Digital, but…

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News

Star Sports Introduces exciting new opportunities for brands on IPL 2024

Posted onFebruary 19, 2024February 19, 2024 Author Vaishali Tripathi
Featured Images 41

The Indian Premier League (IPL) television broadcast achieved unprecedented success in 2023, reaching over 500 million viewers and breaking all previous viewership records for cricket….

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Case Study

Dissecting CoinSwitch Kuber’s IPL 2021 Sports Campaigns with Disney+ Hotstar

Posted onFebruary 16, 2024February 16, 2024 Author Vaishali Tripathi
Sports Campaigns

Product/Service CoinSwitch Kuber, a cryptocurrency exchange platform in India, makes the steps of investing in digital currencies very easy to accomplish. The platform has an…

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