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Uncategorized

Dissecting L&T Finance’s World Cup 2023 Campaign with Disney+Hotstar

Posted onApril 8, 2024April 8, 2024 Author Vaishali Tripathi
Case Study 7

Product/Service L&T Finance is a leading financial services company offering a wide range of products, including business loans and EMI services. The company wanted to…

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Uncategorized

Dissecting Popeyes World Cup 2023 Campaign with Disney+Hotstar

Posted onApril 8, 2024July 25, 2024 Author Vaishali Tripathi
Case Study 10

Product/Service Popeyes is a globally recognized fast-food chain known for its delicious and flavorful fried chicken. The brand has established itself as a leader in…

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Advertising

What is Banner Advertisement? Definition, Types and Best Practices

Posted onApril 5, 2024April 5, 2024 Author Chaitra
What Is Banner Advertisement? Definition, Types And Best Practices

Banner advertisement is a form of online advertising that utilizes graphical images or multimedia elements displayed on web pages to promote a product, service, or…

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PR

8 Steps for Effective PR Crisis Management in 2025

Posted onApril 2, 2024January 7, 2025 Author Chetana HP
8 Steps For Effective Pr Crisis Management In 2024

In order to effectively manage the PR crisis in 2025 and beyond, organizations need to take a proactive and adaptable approach. The digital landscape and…

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Marketing

What Is Word of Mouth Marketing? Definition and Guide

Posted onApril 2, 2024April 2, 2024 Author Chetana HP
Word Of Mouth Marketing

Word of Mouth Marketing (WOMM) is a highly effective approach that capitalizes on individuals’ tendency to pass on their positive experiences and suggestions to others….

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Case Study

Dissecting PhonePe IPL 2021 Sports Campaign 

Posted onApril 2, 2024December 24, 2024 Author Vaishali Tripathi
Case Study 13

Product/Service Just ten years ago, there were lots of difficulties and obstacles to deal with when people wanted to make online bill payments and otherwise…

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Case Study

Dissecting Crex Sport’s Campaigns 2023

Posted onApril 1, 2024April 16, 2024 Author Vaishali Tripathi
Case Study 9

Product/ Service  Crex is one of the highest-rated cricket apps, which provides viewers with non-stop cricket updates along with stats and figures. What was Crex’s…

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Advertising

What is Guerrilla Marketing? Definition, Types and Examples

Posted onMarch 29, 2024March 29, 2024 Author Chetana HP
Guerrilla Marketing

Guerrilla Marketing is an innovative and unconventional way to promote products, services, or brands by sidestepping traditional marketing techniques. Inspired by guerrilla warfare tactics, this…

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Case Study

Dissecting Motul India vs Australia T20 Series 2023 Sports Campaign with JioCinema

Posted onMarch 27, 2024March 27, 2024 Author Vaishali Tripathi
Sports Campaign

Product/Service Motul, founded in 1853, is an esteemed lubricant brand from the categories of automotive, motorbikes and industry. Its products are considered world-renowned for their…

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Advertising

11 Native Advertising Trends for 2025

Posted onMarch 27, 2024January 7, 2025 Author Maanasa Parameswaran
Native-Advertising-Trends

Native advertising has become an indispensable component of modern digital marketing strategies, seamlessly blending branded content with the user experience. As the landscape continues to…

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