What is Event Marketing? Types and Examples
In today’s digital world, brands are constantly seeking ways to connect with their audience on a deeper level. Enter event marketing, a powerful strategy that…
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Top News Channels TRP in 2025
In 2025, staying updated with the latest news is more important than ever, and one way people gauge the popularity of news channels is through…
Top 10 Most Watched Sports in India 2025
India, a country rich in traditions and sports fervor through the years, has observed a wide spectrum of sports taste from its citizenry. While marching…
6 Core Principles of Advertising you Might be Missing Out!
Advertising is the cornerstone of modern marketing strategies, serving as a powerful tool for businesses to communicate with their target audience and drive sales. In…
IPL TRP 2025 & Viewership on Star Sports – Weekly, Monthly & Yearly
IPL 2024 delivered outstanding entertainment which simultaneously drove unprecedented viewing records along with powerful player achievements. Unprecedented viewer numbers emerged through reports from Disney Star…
6 Core Elements of Print Advertising Explained
In today’s fast-paced digital world, the enduring power of print advertising continues to hold significant value for marketers. Print advertising encompasses a wide array of…
What is Advertising Campaign Planning? Process and Factors
In the exciting world of business, getting noticed is absolutely essential. That’s where Advertising Campaign Planning comes in as the genius behind the scenes, creating…
What is Conversational Marketing? Top 5 Examples and Benefits
Conversational marketing is a game-changer in how businesses connect with their customers. Using chatbots, messaging apps, and live chat allows personalized interactions, quick responses, and…
Viacom18 signs multi year strategic deal with Moloco for Ad serving on JioCinema
Advertising is one of the key modules for revenue generation on streaming platforms and to streamline the process of Ad serving Viacom18 has signed a…
What would be the financial impact of canceling an IPL match in 2024?
Ever wondered about the financial hit when an IPL match gets canceled in 2024? Let’s chat about it! In IPL 2023, a big game between…