Top 10 Advertising Platforms of 2020
2020 is a year that needs no introduction. It has become a synonym for unprecedented. While the entire world has spent the year grappling with…
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Headlines: Top Media Ad News in India for the Week (8-14th Dec)
Hero Indian Super League (ISL) 2020-21 has witnessed a growth of 8% in viewership (garnered 3.42 billion viewing minutes) in the opening week as compared…
Diwali 2020: A Complete List of Diwali 2020 Ads
2020 has been a unique year so far. With the advertising revenue for the first half of the year totally wiped out by the pandemic,…
TV Advertising FAQs: How long should my television ad be? (Part 7 of the series)
The Article Series In the series TV advertising for first time advertisers, we have covered the following topics till date: TV Advertising Facts & Figures: Useful…
Who is a social media influencer?
One can be called an influencer on the basis of the following: Someone who has the ability to influencer other people’s opinions and decisions due…
What is the difference between social media marketing and influencer marketing?
Social media marketing refers to promoting one’s brand and products on various social media platforms like Instagram, Facebook, YouTube etc while influencer marketing refers to…
Headlines: Top Media Ad News in India for the Week (24th- 30th Nov)
TV9 Network announced the launch of TV9 Bangla- a news channel for the Bengal market and its digital version. (http://tv9bangla.com/) Instagram launched a new feature…
IPL 2020: Complete list of IPL Sponsors, IPL Advertisers on TV & Hotstar, and IPL Ads
IPL 2020 is in full swing now. As per the latest report “Television Viewership and Advertising consumption of IPL-13 2020” by BARC + Nielsen based…
Festive season 2020 advertising: This year vs Last year (Part 1 of the series)
The festive season is around the corner. We are still facing the wrath of Covid-19 but with most businesses up and running and mega-events like…
Headlines: Top Media Ad News in India for the Week (15th- 21st Sep)
1. Nielsen has launched Nielsen Compass, a yearly dataset that covers critical elements from marketing campaigns including brands, pricing, and media platforms for marketers to…