Every month we come up with a list of top 10 ad platforms according to our traffic website data.
We have compiled a list of top 10 advertising platforms most visited by advertisers located in Bangalore.
The data has been collected over past one year and includes all the media verticals.
Bangalore, officially known as Bengaluru, is the capital of the state of Karnataka. Often hailed as “The Silicon Valley of India”, Bangalore is the 3rd most populous city in India.
It is predominately known for the Information Technology revolution that placed India at a higher rank in terms of IT exports.
Apart from IT, Bangalore is a melting pot of startups and small businesses. Hence, Bangalore is an important city from advertisers’ point of view.
1. Inshorts App Advertising
Inshorts is a news app that selects the latest and best news from multiple national and international sources and summaries them to present in a short and crisp 60 words or less format, personalized for you, in both, English or Hindi.
It is rated as the best app by more than 2 lakh users on Playstore. Advertising on such a platform can give massive reach as Millennials believe in Inshorts for their daily dose of news.
Category: Digital- News
Popular Ad Types: Banner ads, Video ads, Article, Magazine Card, Fact Card, Roadblock, Native ads, Logo Integration
Popular Targeting Options: Geo
2. IPL Advertising on Hotstar
Indian Premier League is undoubtedly the biggest sporting event in the country every year.
However, due to the pandemic, in the year 2020, the series was postponed to coincide with the onset of the festive season. IPL season 13 not only became the most viewed season but also became the most searched topic of 2020 as per Google Trends, leaving even Coronavirus behind.
Category: Digital- OTT
Popular Ad Types: Mid-roll video ads, Pre-roll video ads, Branded Cards
Popular Targeting Options: Geo, Audience, Device, Language Feed
3. Hotstar App Advertising
Hotstar is one of the most used video platforms across the country. Of course, the biggest attraction of the OTT platform is live streaming of Indian Premier League that has given the platform reach equivalent to YouTube last year.
However, there are a very few platforms that offer content mix, user experience as well as advertising options at par with Hotstar. This year, with Disney added to the existing platform, the offering has only got better.
Category: Digital- OTT
Popular Ad Types: Banner ads, Video ads, Masthead banners, App install/Lead generation
Popular Targeting Options: Gender, Age, Geo, Interest, Language, Genre, Device
4. Advertising in Times of India Bangalore
Times of India Bangalore with a circulation of around 4.9 lacs is the largest circulated English newspaper in Bangalore.
It is also the highest circulated English newspaper in Karnataka and the third-largest newspaper in India by circulation, according to Indian Readership Survey 2019.
With a large percentage of students and working professionals in the city, TOI Bangalore is one of the most preferred newspaper in Bangalore.
Popular Ad Types: Quarter page, Full page, Jacket, Half page, Advertorial, Classifieds
5. Advertising in TV9 Kannada
TV9 Kannada is Associated Broadcasting Company’s Kannada News channel that covers regional, national and international news. TV9 Kannada has got the highest viewership among other Kannada News channels according to the BARC viewership data.
TV9 Kannada was launched in 2006 and is the leading Kannada News channel today. Advertising in TV9 Kannada is an effective way to target the local audience in Bangalore and Karnataka.
Category: Television- News
Popular Ad Types: Video ads, Aston band, Scroller
6. Influencer Advertising
Influencer marketing is one of the fastest growing advertising formats in India. With brand clutter making it difficult for usual advertising to reach their target audience, influencer marketing is a unique and personalized way to connect with brands’ audience.
Category: Digital-Social Media
Popular Platforms: Instagram, Facebook, YouTube
7. Dailyhunt Advertising
Dailyhunt is an Indian language news application. It facilitates as a news aggregator app that delivers content in 18 different languages. It offers a variety of news including global, business, entertainment, sports, business, weather, technology, and the like.
Advertising on Dailyhunt presents a unique opportunity to reach the right target audience through a mix of the appropriate ad type, targeting, and presentation.
Category: Digital- News
Popular Ad Types: Video ads, Banner ads, Article, Masthead banner, Roadblock
Popular Targeting Options: Geo, Gender, Appographic, Language, Age, Retargeting, Keyword, Genre
8. Advertising in Apartments in Bangalore
With lockdown and Covid-19 restricting people from going out, advertising in apartment complex has seen a rise in the past year. Bangalore having more than 40% migrant population, gated communities are quite popular in the city.
Advertising in Bangalore apartments is an effective way for brands to target affluent audience in the city.
Popular Ad Types: Poster, Kiosk, Lift Branding, WhatsApp group
9. Advertising in Newspaper Inserts in Bangalore
Similar to advertising in apartments, advertising in newspaper inserts is also on of the popular advertising medium to target households living in colonies and gated communities.
Newspaper Inserts include inserting pamphlets containing ads to the daily newspaper in the morning by the newspaper distributors and agents.
10. Advertising in Zee Kannada
Zee Kannada is one of the most popular GEC channels in Kannada language. Advertising in Zee Kannada is an effective way to reach out to the local audience in Bangalore and Karnataka.
Category: Television- GEC
Popular Ad Types: Video ads, Aston bands, Teleshopping ads
Would like to know about the top 10 advertising platforms in your city? Let us know in the comments or send us a mail at Help@TheMediaAnt.com.