Headlines: Top media ad news in India for the week (Date: 1st February – 7th February 2022)

The advertising revenue of e-commerce giant Amazon has grown by 32% YoY to reach $9.7 Billion, according to the company’s filings in the 4th Quarter of 2021. After Google-parent Alphabet and Facebook-parent Meta, Amazon is now the third biggest company in the online ad business. (Source: E4M)

The ‘Dentsu-e4m Digital Advertising in Indian 2022’ report was unveiled on Feb 1. The report highlights the significant digital advertising trends of 2022, among other data and predictions. It also predicts that the market size of digital media will reach up to Rs 27, 759 crores by the end of 2022. (Source: E4M)

MX Player and ALT Balaji have roped in Kangana Ranaut as a host of a new captive reality show called ‘Lock Upp: Badass Jail, Atyachaari Khel’. ALTBalaji and MX Player will livestream this show 24×7 on their respective platforms and will have the audience interact directly with the contestants. The show premiers on ALTBalaji & MX Player from 27th February 2022.

Pinterest has reported a 76% growth in revenue, according to the company filings in the 4th Quarter of 2021. The company has even witnessed an increase of 37% in Global Monthly Active Users reaching up to 459 Mn. 

Google witnessed a 32% growth in revenue, reaching $75.3 Billion in the fourth quarter of 2021, ending the year with a total of $76 billion in profit. The growth is majorly driven by internet advertising business with consumers using Google search for online shopping and brands increasing their advertising and marketing budget. (Source: E4M)

Gaming companies are hopeful after Budget 2022, with the Government stating the gaming industry as a sector that ‘generates job opportunities for the youth’. As per industry experts, setting up a task force,  5G rollout, and focusing on digital infrastructure will further fuel the development of the gaming sector. (Source: E4M)

YouTube will launch commerce-related features first in India, before rolling it out on a global level. The decision was based on the fact that the Indian YouTube is considered a dynamic, youthful market that provides a quicker feedback to new changes. (Source: E4M)

RAM Ratings Week 50’21-Week 53’21: Fever FM retains the top position in Mumbai, Delhi. Radio Mirchi maintains the top spot in Kolkata and Big FM in Bangalore.

BARC’s top 5 advertisers of week 4 (22nd January – 28th January 2022)  are – Hindustan Lever Ltd, Reckitt Benckiser (India) Ltd, TATA (G), Cadburys India LTD, ITC LTD.

According to BARC weekly data, the following were the top 5 paid TV channels in week 4 (22nd January – 28th January 2022) – 

Paid– Sun TV, Star Maa, STAR Utsav, Star Plus, Dhinchaak.

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