IPL 2022 Advertising: TV Advertising vs. Hotstar Advertising
Key Takeaways TV Advertising during IPL or Hotstar IPL Advertising : Which is better? Article In our last articles, we discussed ‘What’s New for Advertisers…
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[Updated] Movies in April 2022
This month is going to be fun-filled and exciting for movie-goers and advertisers, thanks to these upcoming movies. If you are an advertiser looking for…
Headlines: Top media ad news in India for the week (Date: 1st February – 7th February 2022)
The advertising revenue of e-commerce giant Amazon has grown by 32% YoY to reach $9.7 Billion, according to the company’s filings in the 4th Quarter…
How SMEs can expand their business through CTV Ads?
Connected TV advertising has become a prime tenet of marketing for big brands, but for relatively small businesses and brands, the domain of CTV ads…
Case Study: How Inorbit Malls leveraged Digital Medium to increase brand awareness and traffic
Product/ Service Inorbit Malls (India) Private Limited a subsidiary of the K. Raheja Corp, is the pioneer of the mall culture in India. The company…
Promoting Your Hotel During The Holiday Season 2021
Grab the opportunity The holiday season is just around the corner, and we are sure everyone must be planning a short trip to get away…
Case Study: How Nando’s leveraged digital medium to increase its overall reach
The Product Originating in South Africa, Nando’s has restaurants in 23 countries, and employs more than 34,000 people. It is a fast-casual restaurant company specializing…
Media Kundli #2- Facebook
Top 3 Facebook advertising facts Facebook is the largest social media platform with 2.91 billion monthly active users. 9.3 percent of total active Facebook users…
Cinema Advertising during the Festive Season
What is Cinema Advertising? Cinema advertising is one of the most interesting new age advertising options and its rates are one of the lowest among…
Proven Ways To Promote Online Fantasy Sports Games
In the previous article of our series about “Promoting online mobile games”, we have discussed the Real money card-based games, the approaches, and best-suited media/…