What is Native Advertising? Types, Examples & Effectiveness
If you find that the walled gardens of search and social media platforms are not sufficient to drive the traffic, engagement, and conversions your brand…
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Funny Ads: Why Brands Take the Quirky Route?
Funny Ads: Does it make a difference? Connecting with a brand is no different than building a relationship and we all know any relationship builds…
Online Advertising In 2025 | Types, Effectiveness & Platforms
Have you ever realized after responding to a Facebook ad, double-tapped an Instagram image, or clicked a Google search result only to learn it was…
Best Indian Women’s Cricket Ads Campaigns
With the ICC Women’s T20 World Cup 2023 and Women’s Premier League on the horizon, cricket aficionados of all gender and ages, both young and…
Ultimate Guide to Women’s Premier League 2024 Advertising
What a season it was for Women’s Premier League 2023. Cricket fans stood up on their feet and cheered for their favorite teams. We are…
Case Study: How Tata Health Drove App Install in Bangalore Through Digital and Hyperlocal Advertising
The Product Tata Health is a web and mobile-based application that provides health consultation and management solutions. The purpose of Tata Health app is to…
IPL Advertising Strategy to Maximize Reach & Impact
Before getting into what can be a possible IPL advertising strategy, let’s discuss why Ipl advertising strategy is even needed. Well, strategizing is never a…
8 Types of Online Advertising and Its Importance
Have you ever questioned why those internet advertisements seem to follow you around? From your morning news website to your evening shopping spree, it feels…
What is Influencer Marketing?
Influencer marketing connects brands with social media influencers to promote products authentically. Influencers range from mega to nano, each offering different reach and engagement levels….
Performance Marketing – A Complete Guide for SMEs in India
What is performance marketing? As the name suggests, performance marketing terms to all the marketing and advertising efforts that lead to a certain desired action…