Introducing our Digital Media Planning Tool (Excel-Beta Version)
If you are new to the world of Digital Marketing, it might get overwhelming for you to understand and master digital marketing’s fancy terminologies and…
If you are new to the world of Digital Marketing, it might get overwhelming for you to understand and master digital marketing’s fancy terminologies and…
In the first part of the series, we would cover the following: What would we cover in our series? Advertising during Festive Season: Challenges &…
What is hyperlocal advertising? Hyperlocal advertising refers to targeting a particular area/location/community around a business/outlet with a message customized to the area. Who should do…
Summary: The key objective of brand marketing is brand awareness. It may or may not lead to conversion hence, the conversion risk lies solely with…
Summary: [soliloquy id=”13720″] Google has recently published the report on 2018 Year in Search for India. The report is rich with statistics and trend analysis…
This is a question we always encounter while executing digital advertising campaigns. How many times should we show digital ads to our audience? One time?…
Hyderabad which houses Cyberabad or Cyber City, known for the dense presence of IT and IT related companies, both homegrown and multi nationals. Not only…
The festive season is around the corner and so is the season of merry-making and extravaganza. People are ready to shell out extra money to…
Flipkart is again in news for last few weeks and this time it is not related to e-commerce. Surprised? According to recent news reports, Flipkart…
Abstract The following article contains an evaluation of data of the advertisement run on radio channels. It gives us insights about the product categories that…