Influencer Marketing Brief to Promote a Product
You may think that the responsibility of communicating and content creation in case of influencer marketing lies with the influencers and you just have to…
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Case Study: How Havmor leveraged Digital Medium to increase its brand awareness
The Product Established in the year 1945, Havmor is one of the largest ice-cream brands in India. Havmor is especially known for its various unique…
Headlines: Top Media Ad News in India for the Week (2nd – 9th Nov)
Audio OTT platforms have reached to 23.3 million adults in India in September 2020- Kantar-VITON Ad Volumes for Mutual Funds on TV, Radio, & Print…
Headlines: Top Media Ad News in India for the Week (12th – 19th Oct)
TAM released a new report “TAM Sports IPL 2020 Report”. According to the report: 8% growth registered in Avg. Ad volumes during 13th season of…
Headlines: Top Media Ad News India Week starting 21/10
AltBalaji has entered into a partnership with Roposo, in order to leverage and strengthen each other’s presence in Tier 2, 3 cities. With this association,…
Headlines: Top Media Ad News in India for the Week (15th- 21st Sep)
1. Nielsen has launched Nielsen Compass, a yearly dataset that covers critical elements from marketing campaigns including brands, pricing, and media platforms for marketers to…
Headlines: Top Media Ad News in India for the Week (7th- 14th Sep)
1. The Ad insertions on TV grew by 18% and 35% on Digital during August compared to January 2020- TAM Adex. 2. Dentsu Marketing Cloud…
How can channel share report help brands understand their target audience’s viewership preference (Part 5 of the series)
In the series TV advertising for first time advertisers, we have covered the following topics till date: TV Advertising Facts & Figures: Useful facts and…
Headlines: Top Media Ad News in India for the Week (31st Aug- 7th Sep)
1. MoEngage and Apptopia released a new report “Global Mobile Consumer Trends Report 2020”, which tracks the movements in Q2 vs Q1 2020. A few…
Headlines: Top Media Ad News in India for the Week (24th-31st Aug)
1. Flipkart has launched- “Brand Pulse”, an insight tool to help brands understand their relevance with context to competition and help them in developing their…