Headlines: Top Media Ad News in India for the Week (Date : 8th March – 14th March)
According to a brand valuation report by Duff and Phelps, pandemic shaves off IPL brand value by 3.6% to Rs 45,800 Cr in 2020. Dentsu…
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Headlines: Top Media Ad News in India for the Week (15th Feb- 21st Feb)
According to GroupM’s ‘TYNY’ (This Year Next Year) 2021 report, India will be the 6th largest contributor to global ad spends in 2021. Pitch Madison’s…
Headlines: Top media ad news in India for the week (8th Feb- 14th Feb)
Sports streaming period saw highest OTT video consumption in 2020: RedSeer report. The OTT consumption in September and October stood at 228 billion minutes and…
Headlines: Top Media Ad News in India for the Week (1st Feb- 7th Feb)
Exchange4Media and Dentsu have released the fifth edition of their annual report on digital advertising titled ‘Digital Advertising in India 2021’. The data showed that…
Headlines: Top Media Ad News in India for the Week (12th- 18th Jan)
The Media Ant recently unveiled Indian SME Advertising Survey 2021 Report. Following are some of the key findings: Digital is the top preferred media for…
Headlines: Top Media Ad News in India for the Week (4th – 11th Jan)
The movie genre witnessed a growth of 11% in ad volumes in 2020 compared to 2019, contributing the highest share of 23% to overall TV…
Headlines: Top Media Ad News in India for the Week (22nd-28th Dec)
BCCI to add two new teams in IPL 2022, which will result in increased number of matches and number of days. Ad volume on TV…
Headlines: Top Media Ad News in India for the Week (15-21st Dec)
The car transportation category in India saw an increase of 74% in unique visitors between April’20-Oct’20, yet the reach is still down by 40% compared…
Headlines: Top Media Ad News in India for the Week (8-14th Dec)
Hero Indian Super League (ISL) 2020-21 has witnessed a growth of 8% in viewership (garnered 3.42 billion viewing minutes) in the opening week as compared…
Headlines: Top Media Ad News in India for the Week (1st-7th Dec)
Times Group will be shutting the publication of its tabloid newspaper Mirror in Pune and relaunching Mumbai Mirror as weekly. The Ministry of Information and…