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The Product WaterScience is a company that manufactures non-drinking water purification products, like shower filters and tap filters. The Bengaluru-based bootstrapped start-up was set up…
Digital continues to grow, TV to recover faster than other mediums. As per Tam AdEx report, other mediums witnessed a drop in ad volumes in…
Google to allow Android 12 users to opt out of interest-based advertising.The phased rollout of the service will affect apps running on Android 12 devices…
Alcohol ad spend to see 5.3% growth in 2021: Zenith report. The Business Intelligence – Alcohol: Beer + Spirits report states that digital advertising will…
Disney+ Hotstar has 41% share of Indian online video subscription market: Omdia. The OTT platform’s subscription base tripled in less than a year, from 8…
Pay DTH platforms added 290,000 active subs in Dec quarter: TRAI. Cricket accounted for 87% of Indian Sports Sponsorship: GroupM ESP Report 2021.The report considered…
GroupM in association with Exchange4Media has released a report “Voicebox: Give your brand a voice”. Some of the highlights of the report include: There are…
This article would cover: Snapshot of a Twitter conversation among several Indian marketers on the best advertising platforms for tier 2 & 3 cities Why…
Noida may allow operators to use 25% of e-cycle stations for ads. The ambitious rent-a-bike facility was supposed to take off a year ago, but…
Viacom18 gears up for launch of COLORS Cineplex Bollywood on April 1. With the launch, Viacom18 will further expand its movie portfolio with an aim…