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Cryptocurrency ads are back in the majority of social media platforms and websites after facing a brief suspension by crypto exchanges a few weeks back….
The opening T20 match between India and New Zealand had the highest AMA among all the T20 matches post-NTO. As per the BARC data provided…
Grab the opportunity The holiday season is just around the corner, and we are sure everyone must be planning a short trip to get away…
In the annual filing of The Walt Disney Co. for the year 2021, its GECs have 132M subscribers and the sports channels have over 84M…
Zee Media saw a 41% increase in advertising revenue i.e. from Rs 195 crore to Rs 206.14 crore in Q2 of FY21. According to NTO…
According to Punit Goenka, the CEO & MD of ZEEL, advertising may soon surpass pre-covid levels if the current trends continue. The business sentiment has…
The last few years have been pretty challenging for the English Entertainment GEC category. Disney-Star India will discontinue its three English channels- Star World HD,…
In the previous article of our series about “Promoting online mobile games”, we have discussed the Real money card-based games, the approaches, and best-suited media/…
According to BARC’s September THINK report, Tv ad volume for this festive season was the all time highest. The report based it’s analysis on TV…
According to TAM AdEx there has been a 55% surge in retail advertising on TV during Jan-Aug ‘21. The leading advertiser in this category on…